Jazwares will launch Tube Heroes University, an educational program created by Tube Heroes for future YouTube stars. Building on the Tube Heroes toys, which place YouTube stars as action heroes, the Tube Heroes University program aims to teach kids about the digital world. It will provide kids with tips and advice on what it takes to succeed in the DigitalVerse. [Read more...]
An “idea incubator platform” dubbed JazWings offered New York Comic Con attendees an opportunity to discover the platform, become members, and vote for the next big idea. A subsidiary of Jazwares, JazWings is a resource for toy, comic, gaming, tech, and pop culture fans. It is available for creators who want to take their idea to the next level and for fans who want to vote on these ideas. [Read more...]
Animal Jam is a web-based game and social network for kids, which offers players the opportunity to chat with friends, play games, and learn about animals in the world around them. The new toy line will add to the collection of Animal Jam merchandise, and will feature a collection of play sets with accessories and hidden patterns that can be used in the game online. It will also add a collectable plush toy line of soft and cuddly animal friends.
Cra-Z-Art will develop a wide range of craft and activity products, Accutime Watch Corp. will introduce a range of 12 watches and novelty products, Tin Box Co. will offer various tinware items, Pamson will develop a wide range of seasonal summer products, and Zak Designs will have a broad range of mealtime products. [Read more...]
The Jim Henson Company has selected Jazwares as the new master toy partner for the animated series Dinosaur Train. Jazwares’ Dinosaur Train toy line will offer an array of figures, play sets, plush, and role-play products. The line will debut at retail next fall in the U.S. and in select international markets, followed by a full international rollout.
Conquering the digitalverse is no small task, but Tube Heroes are up to the challenge. A collaboration between Jazwares LLC and popular digital media personalities, Tube Heroes harnesses the social media prowess of these personas in a collection of toys that enables fans to interact with their online favorites offline as well.
Jazwares is expanding its global partnership for the video game, Terraria, and will represent the brand’s licensed product portfolio and animation rights worldwide. The expanded portfolio will include soft lines, hard lines, and publishing partners. It will be announced next month and begin to hit stores this fall. New partnerships will be announced next month.
Laura Zebersky (LZ): Over the past 10 years, the convergence of toys and entertainment has been unprecedented. Consumers have come to expect both online and offline experiences from their favorite brands. It’s not enough anymore to create a new toy. Stories, videos, and other content are needed to really engage kids and toy fans of all ages. This leads into another big change: If you want to reach consumers today, traditional formulas from years ago need to be augmented with strategies that include communication across multiple social platforms. Kids are engaging in new ways with different types of media; they might interact simply by sharing images and video of exciting new toys on various social channels or become avid fans and essentially create celebrities on YouTube. They want the whole experience, and the brands of tomorrow will have to provide it in accessible and innovative ways to stand out from the crowd.