Sweet Suite 2016

JazWings Idea Incubator Platform Launches At New York Comic Con

JPEGAn “idea incubator platform” dubbed JazWings offered New York Comic Con attendees an opportunity to discover the platform, become members, and vote for the next big idea. A subsidiary of Jazwares, JazWings is a resource for toy, comic, gaming, tech, and pop culture fans. It is available for creators who want to take their idea to the next level and for fans who want to vote on these ideas. [Read more...]

Wildworks Names Jazwares Master Toy Partner for Animal Jam

JazwaresWildWorks has appointed Jazwares as the master toy partner for the Animal Jam brand. Under the new deal, Jazwares will develop figures, play sets, and plush items that will launch globally next year.

Animal Jam is a web-based game and social network for kids, which offers players the opportunity to chat with friends, play games, and learn about animals in the world around them. The new toy line will add to the collection of Animal Jam merchandise, and will feature a collection of play sets with accessories and hidden patterns that can be used in the game online. It will also add a collectable plush toy line of soft and cuddly animal friends.

Entertainment One Expands Licensee List and Product Ranges for Peppa Pig

Peppa PigEntertainment One (eOne) has signed new deals for the Peppa Pig brand.

Cra-Z-Art will develop a wide range of craft and activity products, Accutime Watch Corp. will introduce a range of 12 watches and novelty products, Tin Box Co. will offer various tinware items, Pamson will develop a wide range of seasonal summer products, and Zak Designs will have a broad range of mealtime products. [Read more...]

Jazwares Appointed Master Toy Partner for Dinosaur Train

Dinosaur TrainThe Jim Henson Company has selected Jazwares as the new master toy partner for the animated series Dinosaur Train. Jazwares’ Dinosaur Train toy line will offer an array of figures, play sets, plush, and role-play products. The line will debut at retail next fall in the U.S. and in select international markets, followed by a full international rollout.

Conquer the Digitalverse with Tube Heroes by Jazwares

Tube HeroesConquering the digitalverse is no small task, but Tube Heroes are up to the challenge. A collaboration between Jazwares LLC and popular digital media personalities, Tube Heroes harnesses the social media prowess of these personas in a collection of toys that enables fans to interact with their online favorites offline as well.

[Read more...]

Jazwares Expands Deal with Terraria for Global Representation

JazwaresJazwares is expanding its global partnership for the video game, Terraria, and will represent the brand’s licensed product portfolio and animation rights worldwide. The expanded portfolio will include soft lines, hard lines, and publishing partners. It will be announced next month and begin to hit stores this fall. New partnerships will be announced next month.

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Q&A with Laura Zebersky, CCO and EVP, Jazwares

Jazwares.LauraThe Toy Book (TTB): How have you seen consumer expectations change over the past decade?

Laura Zebersky (LZ): Over the past 10 years, the convergence of toys and entertainment has been unprecedented. Consumers have come to expect both online and offline experiences from their favorite brands. It’s not enough anymore to create a new toy. Stories, videos, and other content are needed to really engage kids and toy fans of all ages. This leads into another big change: If you want to reach consumers today, traditional formulas from years ago need to be augmented with strategies that include communication across multiple social platforms. Kids are engaging in new ways with different types of media; they might interact simply by sharing images and video of exciting new toys on various social channels or become avid fans and essentially create celebrities on YouTube. They want the whole experience, and the brands of tomorrow will have to provide it in accessible and innovative ways to stand out from the crowd.
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Jazwares Receives Toys “R” Us Vendor of the Year Award for 2014

jazwaresJazwares has been named a recipient of the 2014 Toys “R” Us Vendor of the Year Award. Toys “R” Us distributes the annual award to business partners that have helped the retailer become a resource for kids, families, and fun. [Read more...]

Jazwares Debuts New Collection of Blueprints Paper Craft Featuring Teenage Mutant Ninja Turtles, Barbie, and More

jazwaresFollowing the successful introduction of Minecraft paper craft last year, Jazwares has expanded its popular Blueprints paper craft line. The new collections include kids’ favorite characters and scenes, including Teenage Mutant Ninja Turtles, Barbie, SpongeBob SquarePants, and more. [Read more...]

FremantleMedia Signs Master Toy Deal with Jazwares for Tree Fu Tom

Jazwares,TreeFuJazwares has signed the master toy rights for FremantleMedia Kids & Family Entertainment’s pre-school series, Tree Fu Tom. Under the terms of the deal, Jazwares will take on the role of global manufacturer and distribute a new range of toys in the UK, Asia, North America, and Latin America. A variety of distributors will manage the range in other key territories. [Read more...]