HoliDAY of Play 2015

Jazwares Appointed Master Toy Partner for Dinosaur Train

Dinosaur TrainThe Jim Henson Company has selected Jazwares as the new master toy partner for the animated series Dinosaur Train. Jazwares’ Dinosaur Train toy line will offer an array of figures, play sets, plush, and role-play products. The line will debut at retail next fall in the U.S. and in select international markets, followed by a full international rollout.

Conquer the Digitalverse with Tube Heroes by Jazwares

Tube HeroesConquering the digitalverse is no small task, but Tube Heroes are up to the challenge. A collaboration between Jazwares LLC and popular digital media personalities, Tube Heroes harnesses the social media prowess of these personas in a collection of toys that enables fans to interact with their online favorites offline as well.

[Read more...]

Jazwares Expands Deal with Terraria for Global Representation

JazwaresJazwares is expanding its global partnership for the video game, Terraria, and will represent the brand’s licensed product portfolio and animation rights worldwide. The expanded portfolio will include soft lines, hard lines, and publishing partners. It will be announced next month and begin to hit stores this fall. New partnerships will be announced next month.

[Read more...]

Q&A with Laura Zebersky, CCO and EVP, Jazwares

Jazwares.LauraThe Toy Book (TTB): How have you seen consumer expectations change over the past decade?

Laura Zebersky (LZ): Over the past 10 years, the convergence of toys and entertainment has been unprecedented. Consumers have come to expect both online and offline experiences from their favorite brands. It’s not enough anymore to create a new toy. Stories, videos, and other content are needed to really engage kids and toy fans of all ages. This leads into another big change: If you want to reach consumers today, traditional formulas from years ago need to be augmented with strategies that include communication across multiple social platforms. Kids are engaging in new ways with different types of media; they might interact simply by sharing images and video of exciting new toys on various social channels or become avid fans and essentially create celebrities on YouTube. They want the whole experience, and the brands of tomorrow will have to provide it in accessible and innovative ways to stand out from the crowd.
[Read more...]

Jazwares Receives Toys “R” Us Vendor of the Year Award for 2014

jazwaresJazwares has been named a recipient of the 2014 Toys “R” Us Vendor of the Year Award. Toys “R” Us distributes the annual award to business partners that have helped the retailer become a resource for kids, families, and fun. [Read more...]

Jazwares Debuts New Collection of Blueprints Paper Craft Featuring Teenage Mutant Ninja Turtles, Barbie, and More

jazwaresFollowing the successful introduction of Minecraft paper craft last year, Jazwares has expanded its popular Blueprints paper craft line. The new collections include kids’ favorite characters and scenes, including Teenage Mutant Ninja Turtles, Barbie, SpongeBob SquarePants, and more. [Read more...]

FremantleMedia Signs Master Toy Deal with Jazwares for Tree Fu Tom

Jazwares,TreeFuJazwares has signed the master toy rights for FremantleMedia Kids & Family Entertainment’s pre-school series, Tree Fu Tom. Under the terms of the deal, Jazwares will take on the role of global manufacturer and distribute a new range of toys in the UK, Asia, North America, and Latin America. A variety of distributors will manage the range in other key territories. [Read more...]

Jazwares Introduces Flick-to-Stick Bungees in Time for Back to School

jazwaresJazwares LLC has launched the new Flick-to-Stick Bungees product line. They offer a unique play pattern that gives kids multiple ways to play by aiming their Bungees at scoring targets, and then flicking their finger.

Bungees features a battleground arena, disk launchers, playing cards, and scoring disks to enhance game play. All 48 Series 1 characters are now available at major retailers, including Toys “R” Us and Walgreens across North America.

Dan Sugrue Joins Jazwares LLC as UK Sales Director

jazwaresDan Sugrue has joined Jazwares LLC as its UK sales director, and will lead the London-based sales force at retailers across the region. Most recently, Sugrue served as business manager for Flair Leisure Products Ltd.

The news follows the recent announcement of an investment by Allegheny Capital Corporation, and marks the company’s continued global growth and firm commitment to the expansion of its UK operation.

Alleghany Capital Corporation Invests in Jazwares

jazwaresAlleghany Capital Corporation (ACC), a wholly owned subsidiary of Alleghany Corporation, has acquired an interest in Jazwares LLC.

Judd Zebersky, CEO and president of Jazwares, commented, “Jazwares has grown significantly over the past number of years by delivering high quality, must-have toys and consumer electronics to children worldwide. As we pursue our next stage of growth, we are enthusiastic to partner with ACC given its unique long-term perspective and history of backing entrepreneurial management teams.”

Valufinder Group Inc. acted as financial advisor while Seyfarth Shaw LLP acted as legal counsel to ACC. Marketing Management Group Inc. acted as financial advisor and Pryor Cashman LLP acted as legal counsel to Jazwares.