Roblox Secures $92 Million in Funding

JazwaresRobloxRoblox announced the closing of a $92 million investment, which will be put toward enhancing the platform’s infrastructure and recruiting talent. The new funding follows the company’s rebranding and an online to offline expansion with a first-ever user-generated toy line from Jazwares.

The Roblox and Jazwares toy line will feature popular user-generated characters. The line is available at Toys “R” Us, additional retailers, and online at www.roblox.com and www.jazwares.com. The deal marks the beginning of an offline strategy that will bring Roblox to retail.

Roblox Hits Milestone 1.7 Million Independent Creators

roblox logoRoblox, a social platform with more than 48 million monthly active players and 22 million online games, reached 1.7 million game creators. The number marks an increase of more than two times the amount of game creators on the platform from this time last year. [Read more...]

Jazwares, Hasbro Partner for New Collection of Nerf Products

Jazwares partnered with Nerf, in collaboration with Hasbro, to introduce a Nerf toy and accessory line that includes targets, tactical gear, storage, and more.

Jazwares will offer a variety of products to enhance the Nerf lifestyle and blaster play. In addition, Jazwares will also extend the Nerf Sports segment with indoor and outdoor sports and games. The Jazwares Nerf Collection will be available at major retailers this fall in North America, Europe, the Middle East, and Africa (EMEA).

eOne Renews Partnerships, Adds Licenses for Peppa Pig

PeppaPigEntertainment One (eOne) expands its consumer products program for Peppa Pig with a broader assortment of licensed offerings in the U.S. and Canada.

Jazwares will continue its role as the master toy licensee for the property in the U.S. and Canada, while there are contract renewals for Peppa Pig games from TCG and plush Beanie Babies from Ty Inc[Read more...]

Jazwares, Jazwings Partner with USP Studios for YouTube Content

JazwareslogoJazwares LLC obtained the licensing rights for USP Studios‘ original properties that air exclusively on YouTube. In addition, JazWings and USP Studios will partner to develop animated content based on new brands in the JazWings incubation program to air on YouTube. USP Studios is a creator of online content for kids. [Read more...]

JazWings Acquires Go! Go! Sports Girls

jazwareslogoJazWings, the incubation and brand development arm of Jazwares LLC, acquired the Go! Go! Sports Girls brand.

Go! Go! Sports Girls promotes self-appreciation and healthy life skills. The brand’s dolls, books, and apps support creative play and social-emotional growth.

JazWings Chooses Winner for Inaugural Student Program

JazWingsGraphicJazWings chose the winner of its inaugural JazWings Student Program, which featured toy design students from Otis College of Art and Design. Dawn Marshall, a 2016 graduate of the school’s toy design program, submitted her Funky Fros idea through the Student Program. It reached voting success in just under three days. [Read more...]

RMG Signs Jazwares as Master Toy Licensee for Tiniez

TiniezRichmond Management Group signed licensing partners for Tiniez to launch Fall 2017. Tiniez is an aspirational lifestyle brand that empowers girls around the world to be themselves, make their mark, and follow their dreams. There are more than 100 characters, each with her own aspiration and backstory.  [Read more...]

Karen Kilpatrick Joins Jazwares as Vice President of Marketing for JazWings

JazWingsGraphicJazwares appointed Karen Kilpatrick as vice president of marketing for JazWings, an online platform that provides creators and inventors an opportunity to launch new brands.

Kilpatrick will be based in the company’s Sunrise, Fla. headquarters and will focus  on accelerating JazWings in the toy and entertainment space for creators, inventors, and fans. Kilpatrick previously built and sold several websites in the legal service industry, is an independent creator who authored a children’s book series, and has created several other brands. [Read more...]

Ludorum Appoints Jazwares as Global Master Toy Partner for Chuggington

JazwaresChuggingtonLudorum has appointed Jazwares as its new global master toy partner for its pre-school property Chuggington.

Jazwares’ Chuggington line will be unveiled to retailers this month and will feature characters from the series. Products ill include collectible characters, play sets, and feature toys. The line will also move away from traditional track systems of train play and will focus on the destinations in the show to allow young fans to build their own world of Chuggington and recreate adventures. The line will launch at retail next spring.