Conquering the digitalverse is no small task, but Tube Heroes are up to the challenge. A collaboration between Jazwares LLC and popular digital media personalities, Tube Heroes harnesses the social media prowess of these personas in a collection of toys that enables fans to interact with their online favorites offline as well.
Jazwares is expanding its global partnership for the video game, Terraria, and will represent the brand’s licensed product portfolio and animation rights worldwide. The expanded portfolio will include soft lines, hard lines, and publishing partners. It will be announced next month and begin to hit stores this fall. New partnerships will be announced next month.
Laura Zebersky (LZ): Over the past 10 years, the convergence of toys and entertainment has been unprecedented. Consumers have come to expect both online and offline experiences from their favorite brands. It’s not enough anymore to create a new toy. Stories, videos, and other content are needed to really engage kids and toy fans of all ages. This leads into another big change: If you want to reach consumers today, traditional formulas from years ago need to be augmented with strategies that include communication across multiple social platforms. Kids are engaging in new ways with different types of media; they might interact simply by sharing images and video of exciting new toys on various social channels or become avid fans and essentially create celebrities on YouTube. They want the whole experience, and the brands of tomorrow will have to provide it in accessible and innovative ways to stand out from the crowd.
Jazwares Debuts New Collection of Blueprints Paper Craft Featuring Teenage Mutant Ninja Turtles, Barbie, and More
Jazwares has signed the master toy rights for FremantleMedia Kids & Family Entertainment’s pre-school series, Tree Fu Tom. Under the terms of the deal, Jazwares will take on the role of global manufacturer and distribute a new range of toys in the UK, Asia, North America, and Latin America. A variety of distributors will manage the range in other key territories. [Read more...]
Jazwares LLC has launched the new Flick-to-Stick Bungees product line. They offer a unique play pattern that gives kids multiple ways to play by aiming their Bungees at scoring targets, and then flicking their finger.
Bungees features a battleground arena, disk launchers, playing cards, and scoring disks to enhance game play. All 48 Series 1 characters are now available at major retailers, including Toys “R” Us and Walgreens across North America.
Dan Sugrue has joined Jazwares LLC as its UK sales director, and will lead the London-based sales force at retailers across the region. Most recently, Sugrue served as business manager for Flair Leisure Products Ltd.
The news follows the recent announcement of an investment by Allegheny Capital Corporation, and marks the company’s continued global growth and firm commitment to the expansion of its UK operation.
Judd Zebersky, CEO and president of Jazwares, commented, “Jazwares has grown significantly over the past number of years by delivering high quality, must-have toys and consumer electronics to children worldwide. As we pursue our next stage of growth, we are enthusiastic to partner with ACC given its unique long-term perspective and history of backing entrepreneurial management teams.”
Valufinder Group Inc. acted as financial advisor while Seyfarth Shaw LLP acted as legal counsel to ACC. Marketing Management Group Inc. acted as financial advisor and Pryor Cashman LLP acted as legal counsel to Jazwares.
It’s summertime, which for a lot of kids means playing outside in the sunshine, swimming, and maybe even going on trips to visit nature. But for others, summer means staying indoors and playing video games all day. It’s probably best to moderate any activity that involves staring at a screen; however, the question is, how to get video game-obsessed kids to take up a different form of play? The answer may be toys based on popular video game titles, and there are quite a few of those available right now.
We kick off our non-comprehensive list with K’NEX, which since 2010, has partnered with Nintendo on construction toys based on its popular Mario property. Recently, I spoke to an executive at the company, who said that no small part of the partnership’s success came from replicating game elements in K’NEX’s construction sets: For example, many of its Super Mario building sets have a mechanism that simulates the avatar’s in-game jumping ability. [Read more...]