China Toy Fair


COMMENTARY: Everyone Has One, But I Want Mine to be Unique

Last Friday marked my niece Courtney’s eighth birthday, and what was she hoping for most? An iPod. Now, in my opinion, an 8-year-old doesn’t have much business with an iPod, but kids today are getting into electronics at a much younger age. Though part of Courtney’s argument for “needing” an iPod was, “everyone has one except for me,” the first thing she did when she got it was personalize it. Before even putting a song on it, she slapped a peace-sign sticker right on the back of it—10 minutes out of the box (hence why 8-year-olds probably shouldn’t have iPods). But, this was her way of making it her own.

For parents buying their children expensive devices such as smartphones, iPods, or even portable gaming devices like the Nintendo 3DS or the PS Vita, there are some awesome products on the market that will allow kids to dazzle and personalize their devices without placing a never-gonna-come-off, gooey-backed sticker on said device.

Plugy

Plugy, from Hashy, is a universal 3.5mm plug that fits snuggly into all standard headphone jacks. Plugys come in more than 40 different styles, including zoo animals, robots, and glow-in-the-dark options. Plugy has something for everyone, including a rainbow, Eiffel Tower, and an apple stem, and allows kids to  take their smart device to a more personal level in a not-so-permanent way. Plugys are made of rubber and will not break when inserted into the headphone jack. They even protect the device from rain, dust, and sand when earphones are not plugged in. Plugys are available on amazon.com and from Hanging Mobile Gallery. For more information on Plugys, email plugyUSA@gmail.com. [Read more...]

Warner Bros. Consumer Products Unveils Product Lineup for “The Wizard Of Oz” Anniversary

Warner Bros. Consumer Products has announced its roster of licensees set to celebrate the 75th Anniversary of The Wizard of Oz next year. Master toy partner Jazwares, as well as USAopoly and Mattel, are among the partners. [Read more...]

Jazwares Partners with Nickelodeon for Nicktoons Figures and Plush

Jazwares has partnered with Nickelodeon to create Nicktoons-themed figures and plush. The line will feature Rugrats, Jimmy Neutron, Aaahh!!! Real Monsters, Ren & Stimpy, Fairly Odd Parents, CatDog, Hey Arnold!, Danny Phantom, Rocket Power, Rocko’s Modern Life, and Tuff Puppy products.

Jazwares’ Nicktoons line will include 2-inch six-pack and four-pack figure sets, as well as 2-inch and 6-inch figures, and 7-inch plush toys. The line will be available this fall.

This post was originally written by Loren Moreno and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

Jazwares Announces Hanna-Barbera Figures and Plush

Jazwares will create figures and plush based on several classic Hanna-Barbera cartoon characters as part of a licensing agreement with Warner Bros. Consumer Products.

Products will hit toy aisles throughout the fall and will feature several properties, including The Flintstones, The Jetsons, Tom & Jerry, Yogi Bear, Space Ghost, Secret Squirrel, Captain Caveman, and Hong Kong Phooey.

The plush line includes a 12-inch pull-string plush with sound and plush deluxe sets. The Hanna-Barbera line of figures features a 3-inch articulated assortment, 2-inch collector’s sets, and 6-inch figures.

This post was originally written by Loren Moreno and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

Jazwares Named Master Toy Licensee for Regular Show TV Series

Jazwares has been awarded the master toy license for Cartoon Network’s Regular Show. The animated comedy follows best friends Mordecai, a six-foot-tall blue jay, and Rigby, a hyperactive raccoon, on their adventurous journeys as irresponsible groundskeepers at a park.
Jazwares’ Regular Show line will include pull-string plush with sound as well as figures with interactive features. Jazwares will also release a line of Regular Show novelty items, including sunglasses and pullback vehicles. The entire line will be available this fall.

This post was originally written by Leah Rocketto and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.”