Hasbro Inc. is attending Comic-Con International in San Diego with special edition action figures and toys drawn from its popular brands and licenses. Along with items tied to movies, animated series, comics, and video games—such as My Little Pony: Friendship Is Magic and the classic Transformers cartoon—the toymaker is showing off licensed properties for Star Wars and Marvel.
Hasbro’s Special Edition Comic-Con International Toys Include Jem, My Little Pony, Transformers, and More
Jem and the Holograms, a live-action film from Hasbro Inc. and Universal Pictures, will open nationwide on October 23. Based on the classic 1980s series, the film follows four aspiring musicians on their paths to fame. A global licensing program, including toys, publishing, fashion, and beauty products will coincide with the film’s debut.
As initially reported by Deadline, Hasbro Inc. is in early talks to buy DreamWorks Animation SKG. The deal would give the toy maker, which has clout with major retailers, an animation studio that just recently began diversifying beyond the movies.
For each company, a deal could help accelerate movement beyond their core businesses. DreamWorks Animation has expanded into consumer products in recent years, but still lags behind Walt Disney Co., while Hasbro recently sold off some of its stake in the Hub cable network.
Through its relatively new film label, Allspark Pictures, Hasbro has movies in the works based on its toy brands, My Little Pony and Jem and the Holograms. It is also launching a new Transformers cartoon series on the Cartoon Network, having had trouble edging in on children’s networks Nickelodeon and Disney Channel.
Should a deal be reached, it would likely come during the next two to four weeks, and would result in a family entertainment powerhouse to be called DreamWorks-Hasbro, according to a source in the article. Hasbro could also have management of the new entity already in place: On Wednesday, the company appointed Stephen Davis, who has led Hasbro Studios since its launch in 2009, to the role of executive vice president, chief content officer.
In this new role, Davis will be responsible for developing content for Hasbro’s brands across multiple platforms. He will also work closely with Hasbro’s president and chief executive officer, Brian Goldner, to oversee Allspark Pictures (This aspect of Davis’ role was announced prior to news about the possible Hasbro-DreamWorks deal), as well as franchise films such as Transformers that are produced in partnership with major studios.
Integrity Toys, Inc., under license from Hasbro, Inc., has announced a brand-new series of high-end collectible fashion dolls based on the 1980’s animated series Jem and the Holograms, launching at this year’s Comic-Con International in San Diego. This nostalgic retro doll line is designed to pay homage to both the animated series and its original companion doll line, originally marketed from 1985 to 1987.
This first doll in the commemorative collection will be Jem and the Holograms Special Edition Doll: Hollywood Jem, one of the most requested animated-based looks. The doll will be available for purchase at the HasbroToyShop Booth No. 3329 during Comic-Con International in San Diego and following the convention, at www.HasbroToyShop.com.
The dolls will mark the debut of a newly sculpted fully-articulated body and likeness of the rock star wearing a high-end costume, delivered in collector-grade packaging. Future additions to the line will be announced in the months following Comic-Con International via a web page, which was created to bring fans the latest information about the line.
This post was originally written by Sierra McCleary-Harris and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.