Hasbro Introduces New Angry Birds Go! Telepods and Jenga Gaming

angrybirdsgoHasbro Inc. has introduced the Angry Birds Go! Telepods and Jenga product lines, launching in support of Rovio Entertainment’s Angry Birds Go! mobile game. The Telepods platform allows more physical characters into the mobile gaming and allows players to teleport their physical Angry Birds Go! karts into the digital game using their mobile devices.

Hasbro’s Angry Birds Go! Jenga gaming line offers face-to-face play based on the mobile game. Kids can take on the pigs with kart racing, bird launching, and Jenga block toppling. Both product lines are available at major retail locations beginning on October 1 with the mobile game following later.

 

Neil Patrick Harris Teams Up With Hasbro to Promote Scrabble Catch Phrase, Hasbro Game Night

Actor Neil Patrick Harris announced that he will be appearing in a new ad campaign from Hasbro, Inc., featuring the all new Scrabble Catch Phrase game. Harris, star of CBS’ sitcom How I Met Your Mother, is featured in the game’s television advertising campaign, set to begin airing in the U.S. this week.

Along with the commercial for Scrabble Catch Phrase, Harris will help kick off Hasbro Game Night, a new campaign that celebrates the fun and spontaneity of adding a game to any occasion. The first ad shows Harris “crashing” a gathering to liven up the action with the Scrabble Catch Phrase game, turning the friendly get-together into a Game Night. The all-new Game Night campaign will include two additional ads, featuring the Yahtzee and Jenga brands, which will not include Harris.

In Scrabble Catch Phrase, players describe words or phrases from one of five categories: fun and games, entertainment, everyday life, the world, and variety. It’s a frenzied game of grabbing, guessing, and passing that invites players to frantically try to get their teammates to guess each phrase that appears on the electronic game unit — just don’t be caught holding the game unit when the buzzer sounds. The game is recommended for four or more players, ages 12 and up. Three AAA batteries are required for the electronic game unit.

Scrabble and Hasbro Game Night fans will be able to find additional content, such as Neil Patrick Harris’ rules of Game Night and behind-the-scenes action from the television ad shoot, at www.Facebook.com/OfficialScrabble and www.Facebook.com/HasbroGameNight.

This post was originally written by Sierra McCleary-Harris and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.