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Jenga Creator Leslie Scott to Speak at T&GCon

September 7, 2014 By

ChicagoAs reported by the Chicago Toy & Game Group, Leslie Scott, the inventor of Jenga, will be a keynote speaker headlining the 2014 Toy & Game Inventor & Innovation Conferences (T&GCon, I-SPI & IRS) on November 20 and 21 at Chicago’s Navy Pier. To celebrate Scott’s involvement at this year’s T&GCon, attendees of the conferences will receive a copy of her book, About Jenga: The Remarkable Business of Creating a Game that Became a Household Name.

T&GCon is open to anyone interested in getting involved with the toy and game industry, while I-SPI and IRS are invitation only events that bring together seasoned professionals. Anyone interested in an application to attend I-SPI and IRS can visit www.inventorsummit.com.

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Jenga Goes Big with New Jenga Giant

August 13, 2014 By

Jenga GiantJengaGiant, a new giant counterpart to Jenga, will debut on Amazon and with other retailers this month. Manufactured and distributed by Art’s Ideas, it will weigh a total of 17 lbs. and can stack up to three feet and higher. Jenga Giant uses the same rules as Classic Jenga and comes with 54 precision-cut, polished hardwood blocks, as well as a box designed to be both a game platform and for storage and transport. [Read more...]

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Hasbro Introduces New Angry Birds Go! Telepods and Jenga Gaming

September 25, 2013 By

angrybirdsgoHasbro Inc. has introduced the Angry Birds Go! Telepods and Jenga product lines, launching in support of Rovio Entertainment’s Angry Birds Go! mobile game. The Telepods platform allows more physical characters into the mobile gaming and allows players to teleport their physical Angry Birds Go! karts into the digital game using their mobile devices.

Hasbro’s Angry Birds Go! Jenga gaming line offers face-to-face play based on the mobile game. Kids can take on the pigs with kart racing, bird launching, and Jenga block toppling. Both product lines are available at major retail locations beginning on October 1 with the mobile game following later.

 

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Neil Patrick Harris Teams Up With Hasbro to Promote Scrabble Catch Phrase, Hasbro Game Night

August 28, 2012 By

Actor Neil Patrick Harris announced that he will be appearing in a new ad campaign from Hasbro, Inc., featuring the all new Scrabble Catch Phrase game. Harris, star of CBS’ sitcom How I Met Your Mother, is featured in the game’s television advertising campaign, set to begin airing in the U.S. this week.

Along with the commercial for Scrabble Catch Phrase, Harris will help kick off Hasbro Game Night, a new campaign that celebrates the fun and spontaneity of adding a game to any occasion. The first ad shows Harris “crashing” a gathering to liven up the action with the Scrabble Catch Phrase game, turning the friendly get-together into a Game Night. The all-new Game Night campaign will include two additional ads, featuring the Yahtzee and Jenga brands, which will not include Harris.

In Scrabble Catch Phrase, players describe words or phrases from one of five categories: fun and games, entertainment, everyday life, the world, and variety. It’s a frenzied game of grabbing, guessing, and passing that invites players to frantically try to get their teammates to guess each phrase that appears on the electronic game unit — just don’t be caught holding the game unit when the buzzer sounds. The game is recommended for four or more players, ages 12 and up. Three AAA batteries are required for the electronic game unit.

Scrabble and Hasbro Game Night fans will be able to find additional content, such as Neil Patrick Harris’ rules of Game Night and behind-the-scenes action from the television ad shoot, at www.Facebook.com/OfficialScrabble and www.Facebook.com/HasbroGameNight.

This post was originally written by Sierra McCleary-Harris and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

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