Hasbro, Inc. has hired Jerry Perez as senior vice president and global brand leader for the company’s worldwide preschool business. In the role, Perez will lead global strategy, marketing, and merchandising for Hasbro’s preschool brand portfolio including Playskool, Mr. Potato Head, and Play-Doh. He will also lead global efforts around the recently announced Sesame Street toy and co-branded games license, in which the first products will be released in 2011.
The Leading Trade Publication for the Toy Industry
Subscribe to Toy Book Digital Edition and Toy Report
New Products
DC Collectibles Unveils New Lines Based on Upcoming Games
May 18, 2013 By Loren Moreno Leave a Comment
Building on the success of its Batman: Arkham City and Injustice: Gods Among Us action figure lines, DC Collectibles has announced two, all-new product lines based on upcoming Warner Bros. Interactive games Infinite Crisis and Batman: Arkham Origins. This marks DC Collectibles’ first depiction of characters from Inifinite Crisis, which begins with the Nightmare Batman [...]
Disney Launches Disney Royal Ball Quinceañera Dress Collection
May 17, 2013 By Ali Mierzejewski Leave a Comment
Disney Consumer Products unveiled the Disney Royal Ball collection, the first ever line of Quinceañera gowns inspired by the inner qualities, personalities, and stories of the Disney Princess characters. Designed and created in collaboration with special occasions fashion industry leader, Ashdon Inc., the new gowns combine classical styling with elements of fantasy and magic to [...]
tokidoki Releases New Character Plush
May 16, 2013 By Ali Mierzejewski Leave a Comment
tokidoki, the pop culture brand meaning “sometimes” in Japanese, is thrilled to introduce new characters to its line of plush. Donutina and Donutino come to life as huggable plush, and Adios is a snuggable pillow. Following the success of the Donutella & Her Sweet Friends mini plush, tokidoki adds the 9-inch Donutina and 8-inch Donutino [...]
Build-A-Bear Workshop Meets Bikini Bottom with New SpongeBob SquarePants Collection
May 15, 2013 By Ali Mierzejewski Leave a Comment
Build-A-Bear Workshop, the interactive entertainment retailer of customizable stuffed animals, announced a new relationship with Nickelodeon to bring the animated series, SpongeBob SquarePants, to Build-A-Bear Workshop. Beginning May 17, the company will offer make-your-own SpongeBob and Patrick at Build-A-Bear Workshop stores throughout North America and online at buildabear.com. SpongeBob’s Bikini Bottom friends Sandy Cheeks and Gary the Snail will [...]
Target Corp., WBCP Team Up for Justice League Merchandise
May 13, 2013 By Ali Mierzejewski Leave a Comment
Target Corp. and Warner Bros. Consumer Products (WBCP), in partnership with DC Entertainment, have teamed up to introduce a summer collection of exclusive Justice League merchandise. The summer collection was inspired by DC Comics—The New 52 comic book character designs. Featuring the full lineup of DC Comics’ iconic Justice League Super Heroes—Aquaman, Batman, Cyborg, The Flash, Green Lantern, Superman, and [...]
Archives
Come Tweet with Us
- Congrats to Choose Friendship for the My Image Bracelet Maker being featured in the Spring Toy Insider! http://t.co/2H9Olnyt6g about 3 hours ago
- Congrats to Aeromax for My 1st Career Gear being featured in the Spring Toy Insider! http://t.co/2H9Olnyt6g about 4 hours ago
- Congrats to Mobo Cruiser for the Mobo Total Tot being featured in the Spring Toy Insider! http://t.co/2H9Olnyt6g about 6 hours ago
- Congrats to @thinkwaytoys for the Minion Talking Action Figures being featured in the Spring Toy Insider! http://t.co/2H9Olnyt6g about 8 hours ago
- Congrats to @TheOrbFactory for the Make Your Own Glitter Chalk being featured in the Spring Toy Insider! http://t.co/2H9Olnyt6g about 10 hours ago
- https://twitter.com/toybook
TOY Digital
Copyright © 2013 · Customization by Jula Studio on the Genesis Framework · Log in