HoliDAY of Play 2015

Hasbro to Launch Yo-Kai Watch Toy Line

Nintendo,YoKaiWatchWith Yo-Kai Watch, from Nintendo, launching in the U.S. on November 6, Hasbro will be introducing new play items based on the Yo-Kai Watch franchise in North America and Australia in January. Hasbro’s line, which will expand to additional global markets by the end of next year, will include toys and games centered around collectible medals, each representing a unique Yo-kai.

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Hasbro Hires Former LeapFrog President

Hasbro, Inc. has hired Jerry Perez as senior vice president and global brand leader for the company’s worldwide preschool business.  In the role, Perez will lead global strategy, marketing, and merchandising for Hasbro’s preschool brand portfolio including Playskool, Mr. Potato Head, and Play-Doh. He will also lead global efforts around the recently announced Sesame Street toy and co-branded games license, in which the first products will be released in 2011.

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