Hasbro, Inc. has hired Jerry Perez as senior vice president and global brand leader for the company’s worldwide preschool business. In the role, Perez will lead global strategy, marketing, and merchandising for Hasbro’s preschool brand portfolio including Playskool, Mr. Potato Head, and Play-Doh. He will also lead global efforts around the recently announced Sesame Street toy and co-branded games license, in which the first products will be released in 2011.
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Newest Assortment of The Walking Dead Minimates Coming to Toys “R” Us
February 24, 2015 By Phil Guie Leave a Comment
The fifth season of TV series The Walking Dead will be accompanied by new The Walking Dead Minimates, from Diamond Select Toys and arriving at Toys “R” Us stores nationwide and toysrus.com in March. The new assortment features characters from the “All Out War” story arc featured in issues No. 115 to 126 of The [...]
Nelvana to Create New TV Series and Drive Global Merchandising for Cepia’s Zhu Zhu Pets
February 21, 2015 By Phil Guie Leave a Comment
Corus Entertainment‘s Nelvana has entered a partnership with Cepia LLC to bring the Zhu Zhu Pets brand back to store shelves, with Nelvana Studio producing a new animated series based upon the property. Nelvana Enterprises will also oversee global merchandising of the brand in conjunction with the distribution of the new series.
Colorforms Launches New Disney, Marvel, and Disney•Pixar Play Sets
February 19, 2015 By Phil Guie Leave a Comment
Colorforms Brand debuted an all-new line of Colorforms vinyl stick-on play sets at this year’s North American International Toy Fair. The initial launch, which hits shelves in the fall, includes such properties as Disney’s Frozen and Doc McStuffins; Disney•Pixar’s Cars; and Marvel’s The Avengers and Spider-Man.
Saban Brands Partners with Fisher-Price, Bendon for Mighty Morphin Power Rangers Products
February 19, 2015 By Magdalene Michalik Leave a Comment
Saban Brands and Fisher-Price have teamed up for a new line of Imaginext products, inspired by the Mighty Morphin Power Rangers. The line will feature a range of figures, villains, weapons, Zords, and a giant Megazord. The Megazord will feature multiple levels of play, eight points of articulation, a disc launcher, ranger elevator, command center, [...]
Jazwares Debuts New Collection of Blueprints Paper Craft Featuring Teenage Mutant Ninja Turtles, Barbie, and More
February 19, 2015 By Phil Guie Leave a Comment
Following the successful introduction of Minecraft paper craft last year, Jazwares has expanded its popular Blueprints paper craft line. The new collections include kids’ favorite characters and scenes, including Teenage Mutant Ninja Turtles, Barbie, SpongeBob SquarePants, and more.
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