Hasbro, Inc. has hired Jerry Perez as senior vice president and global brand leader for the company’s worldwide preschool business. In the role, Perez will lead global strategy, marketing, and merchandising for Hasbro’s preschool brand portfolio including Playskool, Mr. Potato Head, and Play-Doh. He will also lead global efforts around the recently announced Sesame Street toy and co-branded games license, in which the first products will be released in 2011.
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Living Dead Dolls Introduces The Headless Horseman
March 7, 2014 By Magdalene Michalik Leave a Comment
The Living Dead Dolls has introduced The Headless Horseman as the newest character in its line. The Headless Horseman is the first Living Dead doll to feature a removable head, allowing him to be displayed with or without his pumpkin head. It comes with real cloth closing and a collector friendly coffin box. The doll [...]
FunTime Inflation Station Pumps Up the Classic Bouncy Ball
March 6, 2014 By Ali Mierzejewski Leave a Comment
MegaFun USA introduces the FunTime Inflation Station, a new way to display play balls to customers. This machine brings a 21st century update to a classic bouncy ball toy by adding a bit of interactive fun to the process of buying one. You can watch the entire process in action here: The FunTime Inflation Station is [...]
Eco-Bonk Bop Bags Get New Sustainable Raw Material
March 6, 2014 By Phil Guie Leave a Comment
Pueri Elemental will begin using Repreve recycled fibers to make the removable covers for each inflatable bop bag toy in its Eco-Bonk line. The fabric will be made from post-consumer recycled (PCR) plastic water bottles, fiber waste, and fabrics. Meanwhile, Lily Gibbon, Emma Owl, and Noah Whale are joining the existing wild and wooly animals [...]
Warner Bros. and Lego Take Gamers on a Journey in Lego The Hobbit
March 5, 2014 By Phil Guie Leave a Comment
Coming this spring, the new Lego The Hobbit game is inspired by the first two films in The Hobbit Trilogy, The Hobbit: An Unexpected Journey and The Hobbit: The Desolation of Smaug, and the collection of Lego The Hobbit construction sets. Players will utilize and combine the Company of Dwarves’ unique abilities to solve the [...]
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COMMENTARY: Marble Runs Are on a Roll!
March 5, 2014 By Phil Guie Leave a Comment
During Toy Fair last month, I saw quite a few marble runs on display, which is not at all surprising. This particular toy has been around since my own childhood and never seemed to go away for any prolonged span of time. Meanwhile, one of the vendors I spoke to said marble runs have actually [...]