China Toy Fair


COMMENTARY: Memory Games: I Can’t Remember When I’ve Had This Much Fun!

I’ll admit that my memory isn’t quite what it used to be. Part of that might just be the hectic nature of modern life: With so much going on around us and so many things to keep track of, forgetting becomes all too easy. It’s also a totally natural consequence of aging, says that article that I read, in, uh… some web site or other. The point is, nowadays I write a lot of stuff down on a pad, or I email myself reminders. I’ve also started playing memory games, which even if they don’t re-forge my brain into a sharp instrument of information-retention, are at least a whole lot of fun.

This brings us to the board game Memory, which we’ve all played in one form or another. There’s a set of tiles placed face-down, and one or more players take turns flipping them, two at a time. If a player turns up a pair with of same face, they get a point and go again. The overall premise is simple, yet versatile enough that the game’s been tweaked in all sorts of ways. Meanwhile, the images requiring matching can be anything, which might explain why various intellectual properties have utilized Memory as part of a larger licensing plan. Below you’ll find some interesting versions of the classic game currently on the market, though it’s by no means an exhaustive list:

MonstersUniversityMonsters University Look-A-Likes Matching Game, from Spin Master: This licensed game, intended for kids ages 3 and up, definitely benefits from the distinct visual designs of Mike, Sulley, and the rest of the gang from this past summer’s Monsters University (on DVD and Blu-ray Combo Pack October 29). The illustrations are clean and brightly colored, and thanks to how they’re juxtaposed against white backgrounds, they make a better impression on your memory during game play. Meanwhile, each half of a matching pair of tiles features a different colored border, making it possible to split the deck systematically to play a simpler version of the game. [Read more...]