Skylanders is the official partner of Max Chilton for the season finale of Indy Lights Presented by Cooper Tires, part of the Mazda Road to Indy. The partnership puts a focus on one of Skylanders SuperChargers’ key game play features: racing. A 24-year-old former Formula 1 driver and fan of the Skylanders franchise, Chilton will race the tracks of Laguna Seca in a Skylanders supercharged-themed race car on September 12 to 13.
Skylanders will attend Comic-Con International: San Diego for the first time in the franchise’s history on July 24, and to celebrate, Activision Publishing Inc. will award more than $5,000 in prizes to the best Skylanders costumes of the show.
The grand prize winner will receive $4,000, the runner-up will be awarded $1,000, and the second runner-up will receive a collection of rare Skylanders toys.
The costume contest will take place at the Comic-Con International: San Diego panel, Skylanders: The Creative Process of Bringing Toys to Life, where members of the Skylanders team will offer insights into the development process of the game franchise. Panel speakers will include comic book writer Ron Marz, Kaos voice Richard Horvitz; Activision senior vice president of consumer marketing, John Coyne; and Toys for Bob’s director of toy and character development, I-Wei Huang.
In addition, fans on-hand will be among the first to get hands-on experience with Skylanders Trap Team, the franchise’s newest installment.