Imports Dragon Grows Sales Team in Toronto

ImportsDragon.logoImports Dragon has added five new members to its Toronto sales team following the successful expansion of its Caillou and Johnny Test product lines in the U.S. market, as well as the continued success of its Shopkins, The Trash Pack, and The Zelfs product lines.

The new additions to the sales team will be working under the leadership of Renee Lochhead, director of sales, who has more than 16 years of experience and joined the Import Dragon team this past July. Other additions include Danny Machado, who has more than 13 years of experience working at Wal-Mart, and Blake Turvey, who has more than 14 years of managerial and corporate development experience.

Gail Benham, Jason Kiss, and Tyler Patriquin round out the new sales team that will be working out of the company’s Mississauga headquarters.

Imports Dragon Looking Forward to a Big Year for Caillou, Johnny Test Products

ImportsDragon.logoImports Dragon has partnered with DHX Media to celebrate the 25th anniversary of Caillou. The company has also received the master toy license from DHX Media to manufacture and distribute exclusive Johnny Test products.

For the remainder of this year and throughout next year, Imports Dragon and DHX will host birthday parties and events across North America to celebrate Caillou’s 25th anniversary. To date, Imports Dragon has released new Caillou product with specially designed packaging to mark the anniversary.

Imports Dragon will also be releasing Johnny Test licensed toys throughout next year. Fans will be able to collect up to 80 figures of their favorite characters, battle with Johnny Test-themed water blasters, and test their luck with a Johnny Test Shocking Figure, which doubles as a game.

DHX Media Acquires Cookie Jar Entertainment

DHX Media has acquired the business of Cookie Jar Entertainment to create Canada’s largest independent children’s entertainment company. The deal will be completed in mid-October, subject to a number of conditions including shareholder and regulatory approvals.

Properties will include Yo Gabba Gabba!, Rastamouse, Franny’s Feet, Animal Mechanicals,  Kid vs. Kat, Angela Anaconda, Martha Speaks, as well as Caillou, Inspector Gadget, Strawberry Shortcake, Care Bears, The Doodlebops, and Johnny Test.

The transaction implies an enterprise value for Cookie Jar of $111 million. DHX expects to realize cost synergies, which should be achieved within the first year following the closing of the transaction.

This post was originally written by Ali Mierzejewski and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.