China Toy Fair


Exclusive Pics from 2014 Licensing Expo

Licensing Expo, the annual meeting place for the global licensing industry, occurred last week in Las Vegas. The exhibitors included a number of the top toy companies, which were on-hand showing off upcoming play products and making announcements about new licensing deals.

Check out this exclusive gallery, which features lots of the licensed toys that we’re all sure to be excited about in the months ahead. [Read more...]

Julius Jr. Gets Second Season on Nick Jr., New Toy Line

Julius JrNick Jr. has picked up Julius Jr. for a second season in the U.S. The animated preschool series by Saban Brands, inspired by the character created by Paul Frank, debuted on the network last September.

Nick Jr. will premiere new episodes of Julius Jr. beginning this Saturday. The show’s themes will be brought to life with a new toy line from Fisher-Price Inc., the global master toy licensee for the brand, which will include play sets, plush assortments, and role-play items. The toys will arrive at Toys “R” Us starting in mid-June with a full rollout at key retailers this fall.

For Saban Brands and Center for Childhood Creativity, It’s Inventing Time!

Julius JrSaban Brands is partnering with the Center for Childhood Creativity for its animated preschool series, Julius Jr. The Center for Childhood Creativity has been working closely with Saban Brands to produce a series of “Inventing Time” activities designed for parents and caregivers to use at home, and for teachers to use in a preschool setting.

The Julius Jr. discussion guides encourage kids to take everyday objects they find around the house and turn them into extraordinary things, such as bridges, musical instruments, shadow puppets, and more. The activities come with a list of open-ended questions for adults to ask children while they are working on the various projects, enabling original thought and problem solving.

These materials are available at the Center for Childhood Creativity’s website, as well as for pick-up at San Francisco’s Bay Area Discovery Museum.

Saban Brands Teams Up with Random House on Julius Jr. Children’s Books

Julius JrSaban Brands has entered a global publishing deal with Random House Children’s Books for the preschool property Julius Jr. New products will include an interactive collection of books inspired by the TV series, which airs on Nick Jr. Random House has acquired worldwide English rights, and the books will be available starting this fall and published under the company’s Golden Books and Random House Books for Young Readers imprints.

“The Julius Jr. series will be a natural fit with young readers and we’re happy to share the fantastic adventures of Julius Jr. and his friends through visual storytelling,” said Elie Dekel, President of Saban Brands.

The fall collection will include a full range of color and activity books, leveled readers, storybooks, and novelty books for preschool-aged children.

Saban Brands’ Julius Jr. to Premiere on Nick Jr.

Julius JrSaban Brands’ and Nick Jr. have announced that Julius Jr., the all-new animated preschool series, will debut September 29 at 11 a.m. (EST/PST) on Nick Jr. Inspired by the Paul Frank family of characters, the series will follow the adventures of a young version of Julius the monkey, Julius Jr., along with all of his playful friends. Through imagination and inventive spirit, each help one another overcome challenges both big and small, ultimately teaching children that the best inventions are the ones that help your friends.

For even more monkeying around with Julius Jr. visit nickjr.com/Julius-jr for music videos, coloring sheets, craft ideas, recipes, printable activities, and more.