Lego Joins the Adventure as Jurassic World Toy Licensee

Image converted using ifftoanyUniversal Partnerships & Licensing (UP&L) has announced that The Lego Group will create original products in conjunction with the film, Jurassic World, scheduled for release on June 12. The Lego Group rounds out a branded toy campaign that includes global master toy licensee Hasbro, which will introduce action figures, role-play items, and games. The new Lego toys will be available next May.

Additional Jurassic World toy and game licensees include Bulls-i-Toy for trading cards and stickers; Cardinal Games for puzzles; Jada Toys for R/C and die-cast vehicles; KidDesigns for electronics; Rubie’s Costume Co. for costumes; and Ludia, which will create a mobile and social game in partnership with UP&L.

Exclusive Pics from 2014 Licensing Expo

Licensing Expo, the annual meeting place for the global licensing industry, occurred last week in Las Vegas. The exhibitors included a number of the top toy companies, which were on-hand showing off upcoming play products and making announcements about new licensing deals.

Check out this exclusive gallery, which features lots of the licensed toys that we’re all sure to be excited about in the months ahead. [Read more...]