Evil Threatens All of LEGO Humanity in LEGO Dimensions Story Trailer

LegoDimensionsLogoWarner Bros. Interactive Entertainment has released the story trailer for LEGO Dimensions, which merges physical LEGO brick building with interactive console game play. The game features an original story that combines characters and worlds from 14 entertainment brands including DC Comics, The Lord of the Rings, The LEGO Movie, The Wizard of Oz, LEGO Ninjago, Back to the Future, Scooby-Doo, Doctor Who, Jurassic World, and more.

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Hasbro Reports Second Quarter Financial Results

Hasbro-logo-jpgOn Monday, Hasbro Inc. reported financial results for the second quarter. Net revenues for the second quarter decreased 4 percent to $797.7 million versus $829.3 million last year. Excluding a negative $71.5 million impact from foreign exchange, net revenues increased 5 percent.

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COMMENTARY: What I’ve Learned About the Toy Industry—An Intern’s Perspective

ToyBooklogoAfter quarterly report cards and end-of-the-year science projects, if my grades were above a B+—and my teacher’s comments weren’t scolding—my mother would drive me to Toys “R” Us in Massapequa, N.Y., to pick up a Summertime Beach Barbie.

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Lego Jurassic World Roars into Stores, Packs All Four Jurassic Films into One Video Game

LEGO Jurassic WorldLego Jurassic World is now available in North America for the PlayStation 4 and PlayStation 3, the PlayStation Vita, the Xbox One and Xbox 360, and the Nintendo Wii U and 3DS. Courtesy of Warner Bros. Interactive Entertainment, TT Games, the Lego Group, and Universal Partnerships & Licensing, Lego Jurassic World spans more than two decades of films including Jurassic Park, The Lost World: Jurassic Park, Jurassic Park III, and the anticipated Jurassic World, opening today.

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Hasbro Reports First Quarter Revenue and Operating Profit Growth

Hasbro logoToday, Hasbro Inc. reported first quarter financial results, including net revenues of $713.5 million, a 5 percent increase versus $679.5 million in the prior year. Revenues increased 14 percent, excluding a negative $62.6 million impact from foreign exchange.

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COMMENTARY: This Year’s Dinosaur Toys Extend Beyond Jurassic World

Sand Glove Dinosaur, by HABA

There’s no denying that Jurassic World and its Indominus Rex roared into the North American International Toy Fair in a big way this year. There are figures and role play and plush (oh, my!) and so much more inspired by the upcoming film—and they’re all really exciting. But, as a big prehistoric fanatic myself, I was excited to see that dinosaurs themselves were quite trendy this year (Finally! The world is catching on!), even if they won’t be appearing in a major motion picture later this spring.
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Q&A with Eric Nyman, Senior Vice President of Global Brand Strategy and Marketing at Hasbro

EricNymanThe Toy Book (TTB): How do you utilize consumer feedback in product development?

Eric Nyman (EN): Hasbro puts our consumers at the center of everything we do, and we’ve seen a tremendous amount of change in the way kids and families play today. Therefore, we conduct extensive research and are in constant conversation with our consumers to better understand their wants and needs and make sure we are delivering the world’s best play experiences. Over the last several years, Hasbro’s marketing team in conjunction with our consumer insights team has talked to tens of thousands of kids of all ages through research and in our three Fun Labs around the world. [Read more...]

Lego Joins the Adventure as Jurassic World Toy Licensee

Image converted using ifftoanyUniversal Partnerships & Licensing (UP&L) has announced that The Lego Group will create original products in conjunction with the film, Jurassic World, scheduled for release on June 12. The Lego Group rounds out a branded toy campaign that includes global master toy licensee Hasbro, which will introduce action figures, role-play items, and games. The new Lego toys will be available next May.

Additional Jurassic World toy and game licensees include Bulls-i-Toy for trading cards and stickers; Cardinal Games for puzzles; Jada Toys for R/C and die-cast vehicles; KidDesigns for electronics; Rubie’s Costume Co. for costumes; and Ludia, which will create a mobile and social game in partnership with UP&L.

Exclusive Pics from 2014 Licensing Expo

Licensing Expo, the annual meeting place for the global licensing industry, occurred last week in Las Vegas. The exhibitors included a number of the top toy companies, which were on-hand showing off upcoming play products and making announcements about new licensing deals.

Check out this exclusive gallery, which features lots of the licensed toys that we’re all sure to be excited about in the months ahead. [Read more...]