Eric Nyman (EN): Hasbro puts our consumers at the center of everything we do, and we’ve seen a tremendous amount of change in the way kids and families play today. Therefore, we conduct extensive research and are in constant conversation with our consumers to better understand their wants and needs and make sure we are delivering the world’s best play experiences. Over the last several years, Hasbro’s marketing team in conjunction with our consumer insights team has talked to tens of thousands of kids of all ages through research and in our three Fun Labs around the world. [Read more...]
Universal Partnerships & Licensing (UP&L) has announced that The Lego Group will create original products in conjunction with the film, Jurassic World, scheduled for release on June 12. The Lego Group rounds out a branded toy campaign that includes global master toy licensee Hasbro, which will introduce action figures, role-play items, and games. The new Lego toys will be available next May.
Additional Jurassic World toy and game licensees include Bulls-i-Toy for trading cards and stickers; Cardinal Games for puzzles; Jada Toys for R/C and die-cast vehicles; KidDesigns for electronics; Rubie’s Costume Co. for costumes; and Ludia, which will create a mobile and social game in partnership with UP&L.
Licensing Expo, the annual meeting place for the global licensing industry, occurred last week in Las Vegas. The exhibitors included a number of the top toy companies, which were on-hand showing off upcoming play products and making announcements about new licensing deals.
Check out this exclusive gallery, which features lots of the licensed toys that we’re all sure to be excited about in the months ahead. [Read more...]