AG Properties and Just Play Launch New Care Bears Toy Line

JustPlay.CareBearsA new partnership between AG Properties (AGP) and Just Play will bring an all-new Care Bears toy line to major retail outlets this fall. The Just Play toy line will feature plush, as well as an assortment of Care Bears figures and play sets that will give children the chance to create special connections and enjoy make-believe adventures.

Arriving at U.S. retailers nationwide in September, the line will feature Cheer Bear, Funshine Bear, Share Bear, Harmony Bear, Tenderheart Bear, and Grumpy Bear, all of which help teach kids about emotions, empathy and caring. The Just Play toys extend an expansive Care Bears consumer reach across multiple categories.

Marvel Launches Collection Inspired by Guardians of the Galaxy

Sept5GuardiansMarvel Entertainment, in conjunction with Disney Consumer Products, has unveiled a product collection to celebrate the new film, Marvel’s Guardians of the Galaxy. Licensees for the products include Hasbro, Lego, Disguise, Hot Wheels, Her Universe, Café Press, Mad Engine, Just Play, KidDesigns, Rubie’s, C-Life, Jay Franco, and the Disney Store. Products in the line include action figures, plush, play sets, role play, costumes, and ’80s nostalgia-inspired lifestyle products.

Marvel’s Guardians of the Galaxy products are available now at national retailers, specialty stores, Marvel.com, Disney store locations nationwide, and DisneyStore.com. The movie opens in theaters on August 1.

COMMENTARY: Disney’s Frozen Toys Will Melt Your Heart

The thing that I like most about Disney’s Frozen was that it played with the idea of a typical Disney Princess movie. It touches on the idea of falling in love and being engaged within hours of meeting each other and changes the way the audience thinks about typical princesses and princes. There is, of course, a curse that’s lifted by “an act of true love,” but this act comes from (spoiler alert!) one of sisterly love rather than romantic love. A lot of the plot is focuses on the two royal sisters, Anna and Elsa, and the animation is so spectacular as it brings this truly magical story to life.

To go along with this great movie, Mattel has introduced an entire line of toys that capture the lively, magical spirit of Frozen. With quirky characters (Olaf!), Frozen quickly becomes a new Disney favorite, and the toys are sure to have the same effect on any toy box.

MusicalDollsOne of my favorite toys from this line is the Disney Frozen Musical Magic Elsa and Anna Dolls. These dolls feature glittery and glamorous gowns, but I think also do a fantastic job of capturing the familial bonds that are so important to the movie’s story. When kids hold the dolls hands, the dolls hold each other’s hands, OR you create a circle of humans and dolls holding hands, Anna and Elsa magically light up and play enchanting music. [Read more...]

Disney Releases New Frozen Product Collection

FrozenproductsTo commemorate the release of Walt Disney Animation Studios‘ film Frozen, Disney Consumer Products (DCP) will release a diverse new product collection of role-play items, plush stuffed animals, dolls, and more. These products are available now from Mattel, Just Play, and other licensees at mass retailers nationwide, as well as at Disney Store and DisneyStore.com.

Disney’s Frozen chronicles the epic quest of fearless Anna to find her sister Elsa, whose icy powers have trapped the kingdom of Arendelle in eternal winter. Highlights from Disney’s Frozen product line include:

  • Disney Frozen Musical Magic Elsa and Anna Dolls, from Mattel: When kids hold their hands—or when they hold each other’s hands—the dolls magically light up and play enchanting music.
  • Disney Frozen Pull Apart and Talkin’ Olaf, from Just Play: Olaf’s nose, head, and torso all temporarily separate and then safely rejoin, recreating memorable moments from the film. Plush Olaf also says funny phrases from the movie.
  • Frozen Rolling Travel Trunk, from Jakks Pacific: Kids can dress up like Anna and Elsa with two beautiful dresses and tons of accessories, then pack everything up and roll the trunk to their next destination.
  • Frozen Storybook Deluxe, from Disney Publishing: In Disney Publishing’s digital Storybook Deluxe app, Elsa and Anna retell the animated feature Frozen from two points of view.
  • Frozen: A Sister More Like Me by Disney Publishing: A jacketed picture book featuring an original story about Anna and Elsa, as well as illustrations by one of the artists who worked on the film.
  • Frozen Big Golden Book by Random House: An illustrated hardcover Big Golden Book based on the film, suitable for kids ages 3 to 7.

COMMENTARY: Doc McStuffins Means More for Girls than Barbie

DOCBAG14107289When I was a kid, my mom worried about my sister’s obsessive interest in Barbie dolls and various baby dolls—not that there is anything wrong with these little girl staples. I think she just wanted to make sure that Anna understood that there was more to look forward to than having babies, looking like Barbie, and finding her Ken. When we got a little older, we had a board game called Mystery Date, where the sole objective was to find your perfect cutie for a mystery date. Similar to this was Dream Phone, a game that revolved around calling every boy in the deck of playing cards until you found Mr. Right. Maybe, though, rock bottom was Mall Madness, a game in which the winner is the girl who finds the best sale at the mall. And our parents wonder why we were boy-crazed teenagers who most loved to frequent the mall, meanwhile our brother, Jesse, is attending medical school—I blame my parents.

McstuffinsThere’s a new toy that really got me thinking about this: Doc McStuffins Get Better Check-Up Center, from Just Play, based on the Doc McStuffins series, from Disney Junior. This center includes 10 pieces that will make kids wish they were in the medical field. It’s perfect for role play—this time as a doctor, not a boy-crazy professional shopper. The set includes Lambie, featured in Disney Junior’s Doc McStuffins series, and she will play patient to Doc McStuffins, activating sounds and phrases. There is a light-up x-ray machine, a movable scale, a growth chart, and a Band-Aid dispenser. This set could keep kids busy for hours, and it includes lights and sound for Doc McStuffins diagnosis. [Read more...]

Just Play Debuts Tickety Toc Toy Line, Available Exclusively at Toys “R” Us

Studio.TicketyTocA brand-new Tickety Toc toy line, from Just Play, has come to Toys “R” Us to be the first-ever toy range based on the Nick Jr. preschool series from Zodiac Kids. The line features all of Tickety Town’s loveable friends through interactive trains and playsets, huggable talking dolls and plush, collectible figurines, and more.

The new Tickety Toc toy line for kids ages 3 and up features an assortment of imagination-inspiring playthings available at Toys “R” Us stores nationwide and online at toysrus.com, including:

  • Tickety Toc Clockhouse: Preschoolers can recreate Tickety Toc adventures with this special play set. Young fans can give Pufferty a push around the track, take the twins on-board, and turn the special cogs to open the Clockhouse doors, unlocking more fun inside. With endless escapades to embark on, this play set is “right on time” to deliver tons of fun for young Chime Timers. The set includes the Clockhouse, Tommy and Tallulah figurines, and a Pufferty mini train and track system.
  • Tickety Toc Musical Pufferty Train: Kids can press the smoke stack on the playful Pufferty train to hear the Tickety Toc theme song play as they take Tommy and Tallulah for a ride. The rocking see-saw and spinning seat help keep the fun going. The set includes the Pufferty Train and figurines of Tommy, Tallulah, and their friend Tooteroo.
  • Tommy and Tallulah Talking Dolls: Fans of the Tickety Toc series can relive their favorite chime time escapades with these 10-inch, interactive Tommy and Tallulah dolls. Based on the show’s twins, the dolls each say several recognizable phrases and sing the show’s theme song.
  • Tommy and Tallulah Mini Plush: These new beanies are mini versions of twins Tommy and Tallulah—and the perfect cuddly companions for young Tick Tocketeers to take along on their own adventures.
  • Tickety Toc Tommy and Tallulah Figures with Accessories: These pocket-sized figurines of Tommy and Tallulah deliver big fun for the preschool set. Each comes complete with their own must-have accessories, perfect for recreating scenes straight from the show.
  • Tickety Toc Multi-Pack Figurines: This special multi-pack collection features everyone’s favorite Tickety Town friends. The set includes twins Tommy and Tallulah, Hopparoo, Madame Au Lait, McCoggins and Tooteroo.

[Read more...]

Wonder Forge Secures Game Rights to Tickety Toc

wonderforgeWonder Forge has recently secured game licensing rights to Tickety Toc through a multi-year partnership with Zodiak Kids, brokered by U.S. licensing agent Established Brands. Tickety Toc airs seven days a week on Nick Jr. The partnership is the latest in a string of properties secured by Wonder Forge.

Wonder Forge will debut its Tickety Toc Matching Game this fall through an exclusive retail partnership with Toys “R” Us and will launch additional signature games next year. A multi-category consumer products program will launch in North America this fall led by master toy partner Just Play and home entertainment partner Anchor Bay Entertainment.

Tickety Toc features Tommy and Tallulah and their friends as they race against time to keep the clock ticking. Through Tommy and Tallulah’s madcap adventures, Tickety Toc explores concepts of teamwork, social responsibility, and problem solving.

Sanrio Expands Hello Kitty Brand

hello_kitty001Sanrio Inc. has inked multiple partnership deals to expand the Hello Kitty brand across toys, sporting goods, and infant accessories

Blip Toys will produce dolls, plush, novelty, and play sets, while Just Play and International Playthings will create plush and soft toys. Fashion Angels and Ohio Art focus on creativity with sketch portfolios, hair chox, tapefitti, Etch A Sketch, doodle sketch, and nano blocks. MMA International and Street Flyer are responsible for sporting goods such as tennis, volleyball, basketball, and soccer equipment, as well as active skates, skateboards, and pogosticks. Baby Trend will create infant gear such as car seats, strollers, play yards, and high chairs, while Aden and Anais provide blankets, bibs, hooded towels, and washcloth sets. Ginsey will create bath accessories.

The Hello Kitty brand will also expand to the digital and publishing category with LeapFrog  and Viz Media.

Zodiak Kids Signs Just Play for Tickety Toc

Zodiak Kids has appointed Just Play, LLC, as the master toy partner in the U.S. and Canada for the Nick Jr. preschool show Tickety Toc. The show launched on Nickelodeon in the U.S. in September. Zodiak Kids has also granted U.S. rights for licensing and merchandising to U.S. licensing agency Established Brands. Zodiak Kids brokered the deal.

Just Play will launch a range of toys to mass retail partners in the U.S. and Canada next fall. The range includes plush, collectible figures, plastic play sets, track and vehicle play, role-play, and novelty items based on the Tickety Toc world and characters.

Anchor Bay Entertainment has picked up the North American and U.K. home entertainment rights to the series, and will launch next fall. Zodiak Kids has also secured deals with several other broadcasters internationally, including: PTS (Taiwan) and ATV (Turkey).

Established Brands will be working with Zodiak Kids to launch a consumer products program next fall. Vivid Imaginations is signed on as the UK and international master toy licensee.