Sweet Suite 2016

Just Play Signs on as Master Toy Partner for Floogals in the U.S. and Canada

FloogalsJust Play was named the master toy partner for Floogals, Zodiac Kids Studios’ animation series for the U.S. and Canada. Brand Activation Consulting helped secure the deal, as the consumer products agents for Floogals in the U.S. The 52 x 11-minute series launched on Sprout earlier this year.  [Read more...]

AGE Relaunches Madballs

MadballsAmerican Greetings Entertainment (AGE) and master toy partner Just Play have entered into a co-production and joint venture partnership to relaunch a new series of 1980s brand Madballs.

New Madballs animated shorts are currently in production and are set to launch this fall to support a consumer products program already underway with new and digital licensee commitments. Starting next spring, Just Play will launch a variety of products, including classic and mini-collectible Madballs, and expand with play sets and accessories at retailers worldwide.  [Read more...]

American Greetings Entertainment Signs Multiple Partners to Celebrate Care Bears’ 35th Anniversary

CB Classic 35th Logo 2American Greetings Entertainment (AGE) has partnered with retail, promotional, and licensing partners to celebrate Care Bears’ 35th anniversary next year, featuring new and ’80s-inspired classic looks for the Care Bears on a range of products in new categories. The celebration includes retail programs in specialty and department stores and mass-market retailers targeting millennial moms and their kids, young adults, and juniors. [Read more...]

eOne Names Just Play as Global Master Toy Partner for PJ Masks

PJMasksEntertainment One has appointed Just Play LLC as global master toy partner for its TV series, PJ Masks, in response to growing consumer demand from families across the U.S. The debut range of toys and playthings from Just Play based on the superhero-themed show will launch at retail in the U.S. this fall and then roll out to international territories next year. Just Play will produce an extensive line of toys across multiple categories, including action figures, play sets, vehicles, plush, dress-up, and role-play. [Read more...]

You’re a Box Office Hit, Charlie Brown!

unnamed-1The Peanuts Movie launched in the U.S. this past weekend to box office success. The film earned $45 million over its first weekend, and will roll out globally to 100 countries over the next six weeks.

Digital efforts leading up to the movie launch included the PeanutizeMe website. To date, more than 6 million characters have been created. The Wah Wah machine brought the iconic Peanuts “adult voice” into the digital age. There is also a designated Peanuts Movie Sticker Pack on Facebook.

Peanuts has also invaded the toy aisle, where the property hasn’t had much presence in the past, with Just Play’s Happy Dance Snoopy leading the charge. Peanuts Worldwide/Iconix Entertainment recently announced that Peanuts shorts based on the strip will be on air in the U.S. on Cartoon Network and Boomerang.

This December will mark the 50th Anniversary of A Charlie Brown Christmas, and consumers can expect to see special events surrounding this milestone, including a new TV special hosted by Kristen Bell airing on ABC focusing on the enduring power of the original special. In additional news, Snoopy will fly in the Macy’s Thanksgiving Day Parade, the Peanuts gang will star in Macy’s holiday windows, and Snoopy will serving as Macy’s 2015 Holiday Ambassador.

Kate and Mim-Mim Gets Second Season, Just Play Signs On as Global Master Toy Partner

Kate & Mim-MimFremantleMedia Kids & Family Entertainment (FMKFE) recently announced that it has greenlit the second season of the highly-rated preschool series, Kate & Mim-Mim. Series two is due to launch on Disney Junior US and will air globally late this year. The series is currently in pre-production and will include two themed seasonal specials.

[Read more...]

American Greetings Hires Karen Vermeulen, Revamps Internal Licensing, Entertainment Teams

ResizedAGPLogoAmerican Greetings Properties (AGP), the intellectual property and outbound licensing division of American Greetings Corporation, is revamping its licensing, entertainment, digital, and distribution teams, starting with the hire of former longtime Zodiak Kids executive Karen Vermeulen. Vermeulen joins AGP as its new head of global sales and co-productions, and will initially be based out of London.
[Read more...]

Q&A with Geoffrey Greenberg, Co-President, Just Play

JustPlay.GeoffreyGreenbergThe Toy Book (TTB): How do you use 3-D printing in your research and development? Will you incorporate 3-D printing into your consumer offerings in the future?

Geoffrey Greenberg (GG): We use 3-D printing extensively in our development process. The quick turnarounds enable for faster approvals and the ability to make changes as needed without a long wait. A designer can be much more precise when working with a printed sample, and it helps move the development process along more quickly. [Read more...]

Just Play Partners with MEG Toys to Relaunch Puppy In My Pocket

JustPlaylogoJust Play and MEG Toys have signed a master toy licensing deal for the Puppy In My Pocket property for North America, South America, Mexico, Australia, New Zealand, and Southeast Asia. Under the agreement, Just Play will manufacture and distribute figures, accessories, and play sets based on MEG Toys’ evergreen brand of collectible, pocket-sized puppies. [Read more...]

Disney Expands Marvel’s Guardians of the Galaxy Merchandise Ahead of the Holiday Season

GG-408-1.EM Product Shot[2]Following the box office success of Marvel’s Guardians of the Galaxy, Disney Consumer Products will launch new toys for the holiday season. The product release will coincide with the DVD and Blu-Ray launch of the film on December 9.

The new toy and collectible lineup will include KIDdesigns‘ Dancing Groot toy. Other key products include Funko‘s POP! Marvel: Dancing Groot Bobble-head, Funko’s Fabrikations Guardians of the Galaxy–Rocket Raccoon collectible, Hot Wheels‘ Star-Lord and Rocket Raccoon Character Cars, Just Play’s Rocket Raccoon Plush, and Dragon Models’ Marvel’s Guardians of the Galaxy Star-Lord Model Kit.