For three weeks in September, The NPD Group fielded results from the unaided, open-ended question, “What would the kids you know say is the hottest new thing these days? It might be a celebrity, movie, TV show, toy, game, hobby, sport, website, brand, or retail store.”
Justin Bieber topped the list when The NPD Group, as part of its Kids Industry Data Service (KIDS), asked “what would the kids you know say is the hottest new thing these days?” in May. Mentions included celebrities, movies, television shows, toys, games, hobby, sports, web sites, brands, and retail stores. NPD compiled 2,095 mentions for kids ages 0-14. The results were:
- Justin Bieber (10 percent)
- Nintendo Wii (2 percent)
- Dora The Explorer (2 percent)
- Xbox 360 (2 percent)
- Cars: The Movie/ Cars 2 (2 percent)
- iPad (2 percent)
- SpongeBob SquarePants (2 percent)
- Disney (2 percent)
- Video games (2 percent)
- Thor (1 percent)
Bieber also topped the list in the same survey conducted in February, with 14 percent. The NPD Group’s Kids Industry Data Service (KIDS) provides monthly insight into purchases made on behalf of kids ages 0-14, across product categories, with an emphasis on licenses and brands. Each month, the service asks an open-ended, unaided question designed to provide insight into what is hot with kids today.
The Canadian Group has become a “belieber” and has introduced board games and puzzles featuring pop star Justin Bieber, as part of a licensing agreement with Bravado.
The Canadian Group’s products—available now at mass market, toy, drug, online, and music retailers—include two board games, Always Be Mine and Backstage Pass, as well as 100- and 300-piece standard and poster puzzles. The 100- and 300-piece puzzles are available in three-title assortments and include bonus collectible photo cards. The deal is for North American distribution.
Bravado, a global music merchandising company, and The Bridge Direct, Inc, have caught “Bieber Fever” and will launch an exclusive line of collectible dolls, singing dolls, toys, and plush based on teenage music star Justin Bieber.
The new Justin Bieber toy line will debut this holiday season, starting with the JB Style Collection Figures, Justin Bieber Music Video Collection Singing Figures that feature accessories and a portion of Bieber’s most popular songs, and In Concert Microphones that play two of Bieber’s hit songs, plus sound effects. Also to be released will be collectible Signature Plush.
The products are expected to be available in major mass retailers on or before December 4, and will also be available for pre-sale online starting this week.
Photo Credit: www.justinbiebertoys.com