For three weeks in September, The NPD Group fielded results from the unaided, open-ended question, “What would the kids you know say is the hottest new thing these days? It might be a celebrity, movie, TV show, toy, game, hobby, sport, website, brand, or retail store.”
Kids In Distressed Situations (K.I.D.S) has donated approximately $710,000 worth of new products to help families affected by the devastating tornadoes in the South. With thousands of people left injured and homeless, K.I.D.S. is calling on retailers and manufacturers to help support its continued relief efforts.
K.I.D.S. is sending new toys, clothes, shoes, blankets, and baby items to its partner agencies in the hardest hit communities—including Alabama, Georgia, Mississippi, and North Carolina—where they will be distributed to those in need. To donate new products, contact Donna Charles at K.I.D.S. at (212) 279-5493, ext 205.
Kids In Distressed Situations (K.I.D.S.) is coordinating immediate relief efforts following the 9.0-magnitude earthquake and 23-foot tsunami that hit the northern part of Japan. K.I.D.S. is asking retailers and manufacturers to provide donations of desperately needed new products—including blankets, undergarments, and apparel—and for the public to provide monetary support to the long-term relief effort by visiting www.KIDSdonations.org or calling 212-279-5493.
Additionally, through the K.I.D.S. 10-to-1 system of matching donations, the organization will donate $10 worth of new product for every $1 raised. Donations of $5 may be made by texting the word ALLKIDS to 85944.
The Toy Industry Foundation (TIF) will once again close the American International Toy Fair with a Toy Bank collection, to be held Thursday, February 16. At the close of the show each year, TIF works with Kids in Distressed Situations (K.I.D.S.) to scour the showroom floor, collecting toys for children in need. Volunteers will be wearing bright orange T-shirts. Following the show, toys will be sent to New York City children’s charities and TIF national partners.
To participate, visit TIF at Booth No. 5201 on Level 1 or the TIA Information Center on Level 3. Or, submit the 2011 Toy Fair Product Donation Agreement, found here, by email or fax.
Kids In Distressed Situations (K.I.D.S.) is launching its first “Make A Difference Day Times Ten” in celebration of the 20th annual “Make a Difference Day,” a national service event. For every dollar that is donated to K.I.D.S. throughout the month of October, K.I.D.S. will contribute 10 times that amount to the donor’s hometown in the form of new merchandise. All “Make A Difference Day Times Ten” donors will be featured on the K.I.D.S. website.
Possible ways K.I.D.S. may donate, says the organization, include:
-$100 worth of books to a Newark library or after school program for every $10 donated from Northern New Jersey.
-$500 worth of new clothing to a homeless shelter on Skid Row for every $50 donated from Los Angeles.
-$1,000 worth of new cribs to families with newborns in Indianapolis for every $100 donated from that city.
-$5,000 worth of new toys for ill children in Dallas-area hospitals, such as The Texas Scottish Rite Hospital for Children, for every $500 donated from Dallas.
Kids In Distressed Situations (K.I.D.S.) has partnered with The Juno Company, makers of the Juno Baby series and the recently released Juno Jr. series. As part of The Juno Company’s One for All program, for every Juno Company DVD, CD, or book sold through the company’s website, the company will donate a special music education DVD to a child in need through K.I.D.S. The company will provide up to 5,000 DVDs for the challenge. All donated products will be distributed by K.I.D.S. to partner agencies that serve children and families in need in Clark County, Nev., which has been identified as one of the poorest communities in the country.
Kids in Distressed Situations (K.I.D.S.), Inc., unveiled its plan to project a 15-second PSA on a jumbotron in Times Square. Beginning August 15 and continuing until October 15, mobile phone users who text “HAPPYKIDS 25″ to 27138 will trigger a $25 donation to its cause. According to K.I.D.S., each $25 donation will help distribute $250 worth of donated products to children and parents. The PSA will run in Times Square on the CBS Spectacular jumbotron facing the north side of 42nd Street between 7th and 8th Avenues.
As part of the organization’s 25th anniversary, K.I.D.S. also hopes to raise $100 million worth of products for distressed and underprivileged children, including basic necessities, toys, clothing, and other comforts.
Toys valued at nearly $30,000, donated by companies across the toy industry to the Toy Industry Foundation (TIF), will be distributed in partnership with Kids in Distressed Situations, Inc. (K.I.D.S.) to children who survived the devastating Haiti earthquake on January 12. The contribution by TIF included 2,500 new toys that will provide comfort to children in refugee shelters and camps, schools, and orphanages throughout the country.
K.I.D.S. has worked in Haiti through various partners since 1995, providing apparel, shoes, toys, and books to children in need. K.I.D.S.’ main partner for this Haiti relief is Operation Compassion, which has helped Haiti’s poor for the last 10 years.
Photo Credit: KidsDonations.org