Sweet Suite 2016

ASTRA Names Kimberly Mosley Its New President

Kimberly MosleyKimberly Mosley, MBA, CAE has been appointed president of the American Specialty Toy Retailing Association (ASTRA), its board of directors announced today.

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COMMENTARY: Everybody’s Game at ASTRA Game Night

A version of this commentary first appeared in the July/August issue of The Toy Book.

ASTRA Game Night Pic 1

ASTRA Game Night took place in Ballroom CD of the Charlotte Convention Center.

Game nights are a terrific way to unwind, and the one hosted by the American Specialty Toy Retailing Association (ASTRA) during its Marketplace & Academy in Charlotte, N.C., this past June was no exception.

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ASTRA Names 2015 Best Toys for Kids

ASTRAlogoThe American Specialty Toy Retailing Association (ASTRA) unveiled its 2015 Best Toys for Kids award winners. This year’s list includes 18 winning toys in 14 categories.

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Kathleen McHugh to Resign as President of ASTRA

KathleenMcHughEffective October 6, Kathleen McHugh will resign her position as president of the American Specialty Toy Retailing Association (ASTRA).

“It is bittersweet to be moving on at a time when ASTRA is stronger, more financially stable, and more of a force in the toy industry than it has ever been,” says McHugh. “It will be difficult to leave an organization with such an important mission and so full of many valued friends, colleagues, and mentors.

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Toy Advocacy Groups Come Out in Favor of Safe to Play Coalition Lawsuit

A number of advocacy groups representing manufacturers and sellers throughout the toy industry favor a lawsuit filed in Federal District Court against Albany County. The lawsuit, filed by the Safe to Play Coalition, alleges that by passing Albany County Local Law No. J, the county acted with gross disregard of extensive federal laws regulating the safety of toys and children’s products.

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ASTRA Increases Play Time at Marketplace & Academy

ASTRAlogoThe American Specialty Toy Retailing Association (ASTRA) is giving independent toy retailers registered for ASTRA’s Marketplace & Academy up to five hours over the course of the event to play with new-to-market games and kits.

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ASTRA’s Record-Breaking Marketplace to Feature 89 First-Time Exhibitors

ASTRAlogoAccording to the American Specialty Toy Retailing Association (ASTRA), 89 toy manufacturers will be participating for the first time in its exhibit hall at ASTRA’s upcoming Marketplace & Academy. The exhibit hall, which will represent ASTRA’s largest ever, includes a total of 15 percent more exhibitors than last year.

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Q&A with Kathleen McHugh, President, American Specialty Toy Retailing Association (ASTRA)

ASTRA.KathleenMcHughThe Toy Book (TTB): How can specialty retailers compete in 2015?

Kathleen McHugh (KM): ASTRA is launching an exciting new program that is designed to help independent specialty retailers position their stores as destinations. The program will offer exclusive products for ASTRA member retailers that will not be available elsewhere.

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ASTRA Negotiates Preschool Products Deal Exclusively for Member Retailers

Attendees at the Exclusive Yours Reception hosted by ASTRA during North American International Toy Fair on Saturday (left to right): Stephen Rhoads, Snapo; Laura Dann, ASTRA staff; Katie Marso, ASTRA staff; Kathleen McHugh, president of ASTRA; Sue Warfield, director of member relations for ASTRA.

The American Specialty Toy Retailing Association (ASTRA) announced today that Snapo, PlanToys, and Outset Media have each signed a deal to offer a line of preschool products exclusively to independent toy stores that are ASTRA members. [Read more...]

ASTRA Welcomes 80 New Manufacturers to Its Marketplace & Academy

astra_logo_homeAs reported by the American Specialty Toy Retailing Association (ASTRA), more than 80 new toy manufacturers will be showing new products in the exhibit hall at the ASTRA Marketplace & Academy. Most of these products are not yet available online, which gives specialty retailers the opportunity to offer them in their communities before anyone else.

“Specialty toy retailers need innovative products with high play value that consumers cannot find elsewhere, and ASTRA is the place to discover them,” said Kathleen McHugh, President of ASTRA. “These products help retailers position themselves as a hands-on shopping experience that is more creative and more fun and more interesting than the competition.”

ASTRA’s Marketplace & Academy will be held June 8 to 11 in Phoenix, Ariz. Admission to the ASTRA Marketplace exhibit hall is free to specialty toy retailers, with registration through ASTRA’s website.