China Toy Fair


Hasbro to Present Global Consumer Insights at PlayCon

The Toy Industry Association has announced that Katy Giffault, vice president of global consumer insights at Hasbro, will share the company’s case study on entering and achieving success in the Chinese market during this year’s PlayCon.

Attendees will hear firsthand the demographic and socio-economic data used, as well as the consumer insight work done internally to determine Hasbro’s strategic entry into the emerging global market.

PlayCon will be held from May 6 through 8 at the Hyatt Regency Scottsdale Resort and Spa at Galney Ranch in Scottsdale, Ariz. For up-to-the-minute Show information, visit www.playcon2013.org.