Women in Toys (WIT) and Walmart will once again collaborate to help women-owned businesses pitch children’s products and brands to Walmart buyers at the 111th annual American International Toy Fair in New York City in February.
Scheduled for February 18, the Second Annual WIT-Walmart Women’s Global Economic Empowerment Initiative will kick off with a morning panel discussion featuring Raquel Taylor and Kelly Deimel of Bobo Buddy. Immediately following the panel presentation, by-appointment-only pitch meetings between women-owned toy companies and Walmart buyers will take place in Room 1C01 at the Jacob K. Javits Convention Center.
Companies that would like to apply for Walmart pitch meetings must complete the online application form by December 30. Accepted applicants will be notified by February 1. More information is available through Patti Becker at PBecker@BeckerAssoc.com or at (203) 321-6813.
UPDATE: Women in Toys says it has “received an anonymous offer from a mentor who has promised to consider an investment in a company whose products are accepted by Walmart.”