COMMENTARY: Easing Kids’ Nighttime Fears One Toy at a Time

It’s 9 p.m.—already well past bedtime—and your little one is still buzzing about the house in his or her favorite footie pajamas begging to play with just one more toy for just five more minutes. Whether it’s because they are restless or afraid of the dark, looming shadows in their room, getting kids down at the end of a long day can be a challenge. While you’d probably like the toy box to stay shut so you can get them off to bed, there are actually some great toys on the market that can assist you in this (often) headache-inducing process.

DinoRoar.Baby'sFirst.GoldbergerPart of the Baby’s First line, from Goldberger Toys, Dino Roar is great for kids who get scared when bedtime rolls around. The adorable baby doll is dressed in a pink or blue dinosaur costume, so both boys and girls can enjoy the security Dino provides. Little ones can press Dino’s belly for a “roar” sound that’s sure to intimidate any scary monsters lingering in the closet or under the bed. Dino’s glowing face and soft feel give kids ages 18 months and up security while falling asleep.

StarShineWatchdogs.KellytoyFor kids a bit older, Starshine Watchdogs, from Kellytoy USA, are ready to protect and serve at bedtime. Orion (blue) and Skye (pink) are cuddly plush puppies. They each say reassuring phrases, such as “don’t worry, I’m here,” and “all secure, sleep tight.” By pressing Orion or Skye’s right paw, the included Star Light nightlight illuminates the room, but automatically shuts off after a few minutes. Parents can even purchase additional Star Lights for other areas of the house, in case kids need to get up in the middle of the night to use the bathroom or get a glass of water. The bright star on the puppies’ chest also glows when kids press their left paw. These pups are great for travel.

Hello Kitty Lullalight, from Tech 4 Kids

Hello Kitty Lullalight, from Tech 4 Kids

Night lights are great for kids who have trouble with the dark, but throwing their favorite characters into the mix can make them feel even more secure at night. Spot Lite is a line of light-up character-based products from Tech 4 Kids. Including in the line are Lullalights, which are dome-shaped nightlights that glow and play lullabies. Featuring characters including the Smurfs, Hello Kitty, and Moshi Monsters, Lullalights project a colorful character image on the bedroom ceiling. Nite Friends are shaped nightlights also featuring kids’ favorite characters. They have an auto shut-off and are wireless, making them great for travel.

Jake.WallFriends.UncleMilton

Wall Friends, from Uncle Milton, not only serve as a nightlight, but as a piece of room décor. Available in multiple popular characters including Doc McStuffins, Cinderella, Jake the Pirate, Lightning McQueen, Minnie, and Mickey, Wall Friends easily adhere to bedroom walls. Each Wall Friends includes a remote, so kids can interact with them and hear their favorite characters say familiar phrases without getting out of bed. Wall Friends even feature two brightness settings and an auto shut-off.

All of these innovative products provide parents with an easy way to get their kids safely settled into bed at night. Easing their fears in a fun way with plush, dolls, or their favorite characters will make them stop begging to sleep in mom and dad’s room, and keep them better rested for the busy day on the horizon.

For more commentary from Marissa, check back often. Views expressed in this column are solely those of the author and do not necessarily reflect the views of The Toy Book as a whole. We hope that you will share your comments and feedback below. Until next time!

Big Tent Entertainment Inks New Deals

Big Tent Entertainment, a New York-based branded entertainment company, has signed a series of new licensing deals to bring Domo to fans wherever they may find themselves. Whether relaxing at home or having fun at an amusement park, fans will be able to interact with the viral Internet meme turned iconic brand in all new ways.

Domo plushMagnote will release new cube figures, novelty steel puzzles, craft wooden décor kits, and more.

Domo will also be hitting amusement parks throughout North America thanks to Kellytoy USA, who will produce a variety of fair prizes such as plush and plush hats.

For more info on these licensing deals, check out this week’s Total Licensing Report. For more info on Domo, visit www.domonation.com. For more info on Big Tent Entertainment, visit http://www.bigtent.tv/.