Kellytoy Unveils Squishmallows Collection

Kellytoy_SquishmallowsKellytoy is set to launch its new collectible line, Squishmallows. Eight styles and four sizes will launch at retail in September, including pink and blue penguins, purple and grey owls, a cat, a frog, and a hedgehog. Four special editions will be available later this year, and the line will expand next year with seasonal styles for Valentine’s Day and Easter.

Each Squishmallow’s character’s background story is detailed on the printed hangtag. Sizes available include clip-ons, small, medium, and large. The plush toys are made of super soft spandex and polyester stuffing, similar to memory foam.

Zeptolab Reveals Expanded Licensing Program at Toy Fair

ZeptoLab, the entertainment and gaming company behind the global mobile phenomenon Cut the Rope, is bringing even more ways for fans to interact with the lovable monster, Om Nom. Debuting at this year’s American International Toy Fair is Om Nom: Candy Flick, a new augmented reality game.

Om Nom: Candy Flick, available on Apple’s App Store, is unlocked via a special tag that can be found on a variety of Om Nom plush toys from toy partner, Round 5. Once downloaded, fans can bring Om Nom to life by positioning their smartphone or tablet’s camera on the tags and watch as he virtually pops out of the tag ready to devour his favorite treat: candy. [Read more...]