Kidrobot Inc. has signed Commonwealth Toys and Novelty Co. as a new toy licensee for its specialty brand, Yummy World. Yummy World products, which launched in 2006, consist of food-inspired plush toys and key chains. Commonwealth will create a line of products targeting a broad distribution and focused on Sprinkle Tree, a sweet and savory city that Yummy World friends call home.
“We’re excited to work with Kidrobot on Yummy World and look forward to bringing the colorful and collectible line to a larger audience. We’ll work closely with Kidrobot to maintain the quirky, unexpected aspects of the brand as we create fun products that kids of all ages will love,” said Alec Kessler, executive vice president of Commonwealth.
JLK Brand brokered the deal between Kidrobot and Commonwealth and will continue to add licensing partners for the Yummy World brand in games, apparel and accessories, home furnishings, and more.