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Walkie Chalk Launches Kickstarter Campaign

Walki Chalk Kickstarter  copyWalkie Chalk, a new way to play with chalk, officially launched its Kickstarter campaign today. Meant to eliminate messy hands and sore backs, this new invention adds length to the average piece of chalk. The adjustable 24- to 36-inch stick comes in three separate pieces, allowing it to be lengthened or shortened as needed.

Initially, Walkie Chalk will only be available in the color Lucky Lime, but if enough money is pledged, Walkie Chalk also plans to produce its product in Tropical Teal.

The funding period runs through May 11, and the company has a Kickstarter goal of $12,500. Donations range from $1 to $500 and prizes include Walkie Chalk early bird specials, and packages that range from three to 60 Walkie Chalks.


Who ya gonna call? Cryptozoic Entertainment and Sony!

GhostbustersII_Cryptozoic_Kickstarter_TeaserCryptozoic Entertainment and Sony Pictures Consumer Products have teamed up for a second Ghostbusters board game. Next month, the companies will launch a Kickstarter campaign for Ghostbusters: The Board Game II.

The game features a new original story from Ghostbusters comics writer Erik Burnham, and the new figures for the game are based on designs from Ghostbusters comic book artist Dan Schoening. The story has the Ghostbusters investigating mood slime that has flooded the city, creating earthquakes and riots in another attempt to bring Vigo and his minions back.

The second board game has new game elements including Slime Blower Pack Ghostbusters, Ooze entities that split apart and join back together, allies, new equipment such as Ecto Goggles and Portal Destabilizers, and more. The map tiles in the game depict buildings destroyed by earthquakes and fires, collapsed streets that expose slime infested sewers, tunnels with derailed subway cars, and ghost trains.

How Toymakers Can Succeed with Millennial Parents

by Catherine Mevs, strategy director, Red Peak Branding

redpeak_logo_rgbWith more and more Millennials stepping into parenthood, big name toymakers are trying to guess at the expectations of a new generation of parents. However, from Mattel’s introduction of its Siri-inspired Hello Barbie to Hasbro’s more compact preschool toys, thus far their efforts are either misguided or not going far enough.

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Goblies, or Paintballs Thrown Like Water Balloons, Launches Kickstarter Campaign

Goblies, which launched as a Kickstarter campaign, is a new toy that creates a colorful splatter similar to paintballs. They break easily on impact; however, they are painless like water balloons, and filled with a colorful wet powder that does not result in stickiness.

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CogniToys, from Elemental Path, Enters Pre-Sale Mode

CogniToysToday, Elemental Path is beginning its pre-sale of CogniToys, a line of cloud-based talking dinosaurs that learn and grow alongside children. Recommended for kids ages 5 and up and introduced earlier this year, CogniToys is available in green, blue, or pink; and each dinosaur measures roughly 7.5 inches tall.

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Q&A, Erin Black, Founder of Lyla Tov Monsters

Lyla Tov Monsters is a line of plush dolls created by the mother-daughter team of Erin Black, and her daughter, Lyla Black. Recently, The Toy Book had a chance to sit down with Erin and talk to her about doll-making, launching a Kickstarter campaign, the future of the specialty doll space, and more.

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Titan Series Kickstarter Campaign Enters Final Leg

TheTitanSeries2Calliope Games is in the final days of its Kickstarter campaign, focused on raising funds for its Titan Series game project. The Titan Series is a line of casual, family-friendly tabletop games intended to be playable in 60 minutes or less, and designed for ages 8 and up.

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Wonder Crew Successfully Funded on Kickstarter

Wonder Crew SuperheroThe creators of Wonder Crew are trying to bring new elements to the mainstream blue aisle with its new line of dolls for boys. Wonder Crew was funded more than $40,000 during its successful 30-day Kickstarter campaign, resulting in approximately 500 pre-orders from 35 states and five continents.

Backers voted on the first adventure to go into production, selecting a superhero character as the first Crewmate.

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Zuru Bunch O Balloons to Launch Experiential Marketing Campaign, Plans Big Splash at The Color Run

ZuruLogoLast year, Bunch O Balloons raised close to $1 million, thanks to a highly successful Kickstarter campaign. Now the product, already launched by Zuru Toys, will make its promotional debut with a guerrilla and experiential marketing campaign this spring. In addition, Bunch O Balloons is expected to receive widespread support across retailers in anticipation of summer.

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Toy Company Kickstarts Hillary Clinton Action Figure Campaign

Hillary Clinton DollBrooklyn toy company FCTRY has launched a Kickstarter campaign for its Hillary Clinton Action Figure. The figure is the first toy to authentically celebrate the traits that define Hillary.

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