China Toy Fair


Kidrobot Inc. Signs Deal with Commonwealth Toys and Novelty Co.

YummyWorldxKidrobotLogoKidrobot Inc. has signed Commonwealth Toys and Novelty Co. as a new toy licensee for its specialty brand, Yummy World.  Yummy World products, which launched in 2006, consist of food-inspired plush toys and key chains. Commonwealth will create a line of products targeting a broad distribution and focused on Sprinkle Tree, a sweet and savory city that Yummy World friends call home.

“We’re excited to work with Kidrobot on Yummy World and look forward to bringing the colorful and collectible line to a larger audience.  We’ll work closely with Kidrobot to maintain the quirky, unexpected aspects of the brand as we create fun products that kids of all ages will love,” said Alec Kessler, executive vice president of Commonwealth.

JLK Brand brokered the deal between Kidrobot and Commonwealth and will continue to add licensing partners for the Yummy World brand in games, apparel and accessories, home furnishings, and more.

Kidrobot, Loot Crate Partner to Bring Premium Art Figures to Monthly Subscription Program

Loot Crate and Kidrobot have teamed up to bring fans more premium art figures through Loot Crate’s mystery bundle subscription program. Every month, Loot Crate subscribers receive a box of gamer gear that has its own specific theme, where customers get the opportunity to assemble a diverse collection of figures and items.

Under the partnership, Kidrobot will work with Loot Crate to bring a variety of product to new customers and audiences.

Photos: Kidrobot Releases Series 2 of The Simpsons Vinyl Figures

Twentieth Century Fox Consumer Products has teamed up with Kidrobot to release a second series of The Simpsons vinyl toy mini-figures. With 25 new figures in total, including 15 new characters, Series 2 features two alternate versions of the family.

The series will be the biggest Kidrobot-produced mini-figure series to date. Each vinyl figure stands three-inches tall, includes a character sticker, and comes blind boxed to preserve its identity. Figures will be sold separately (or can be purchased by the case) at all five Kidrobot stores, kidrobot.com, and at select retailers worldwide alongside Series 1 of The Simpsons vinyl toy mini-figures.

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