Dear Toy Industry,
Hope all is well! I’m writing to you from the App Store, where Toca Boca just had the biggest holiday season ever—we even landed in the Top 10! While the App Store is a space for digital products, so much of what you know about toys can be applied here—and there’s room for you to excel in this space.
Toca Boca started researching your products a little more than three years ago. We looked at play patterns and blockbuster toys—searching for themes that could work for us. Since you were such a key influence, I thought I’d attempt to return the favor. So here are a few things that we’ve learned from the App Store over the past few years that I would like to share with you.
First, think of the App Store as a toy store. If it was Toys “R” Us, you wouldn’t be putting your marketing material on the shelves. Yet that is often what I see in the App Store—an app trying to sell something in the physical world. Put your best toys on the shelves! There’s infinite shelf space in the App Store and many other toys from which to choose. [Read more...]