China Toy Fair


COMMENTARY: Learning Healthy Habits Has Never Been This Much Fun!

As adults, we’re always obsessing over chasing that elusive 10 pounds that we gained so easily after college, but still haven’t figured out how to lose. Going to the gym and eating organic foods are second nature to those who have adapted healthier lifestyles in an effort to be at their best. It’s difficult to make those changes—switching french fries for brussels sprouts and being active instead of sitting on the couch all day. Why, then, don’t we give our kids a head start in this crusade? We should be teaching these healthy habits as early as possible.

eggplantAt Toy Fair 2014, there was one booth that stuck out to me, mostly because there was a dancing carrot in superhero gear in front of the ss-logotable. Hey, whatever you have to do! But the premise of this company is just that—to put a fun, positive light on vegetables and to get the attention of kids. [Read more...]

COMMENTARY: Go! Go! Sports Girls Promote a Healthy Image for Girls

After struggling with self-image for many, many years, I feel that relaying the importance of confidence to a younger generation of girls is of the utmost importance. Young girls see and hear older women discussing hatred toward their bodies and the latest on fad diets; it’s such an unhealthy message to send. In a world where most “girl” action figures and dolls are stick-thin, and every famous tween girl looks ill-fed, a break in this trend is always quite refreshing. Go! Go! Sports Girl products offer girls products with a positive image to encourage healthy minds and bodies. The line was created after Jodi Norgaard had a disappointing shopping experience with her 9-year-old daughter, unable to find anything “stylish” that didn’t bare a stomach or involve high heels. Norgaard’s company, Dream Big Toy Co., aims to empower young girls with its motto “Dream Big and Go for It.” It seems that similar specialty toy companies have started to take notice, creating lines with a related approach.

ellaDream Big Toy Co. created Go! Go! Sports Girls as a fun and educational way to promote self-appreciation and the benefits of daily exercise, healthy eating and sleeping habits, self-esteem, and overall healthy life skills among girls ages 3 to 12, regardless of race and socioeconomic class. The Sports Girls are age and size appropriate, and most importantly, they do not encourage an older or overly mature image. The image is innocent with a strong message to girls about appreciating and being true to yourself. [Read more...]