Kids II Relaunches Baby Einstein and Bright Starts Brand Identities

KidsIIRebrandingKids II relaunched the Baby Einstein and Bright Starts brands with a refreshed logo design and packaging. The Kids II creative design team worked with newly-appointed Creative Directory Joe Duffy and his design studio to redesign and develop a visual brand language for each brand. [Read more...]

My Gym to Integrate Kids II’s Oball Toys into Fitness Curriculum

My Gym LogoMy Gym Children’s Fitness Center has entered into a strategic alliance with Kids II to incorporate its Oball product line into My Gym’s fitness curriculum. The partnership goes into effect with a three-month program across My Gym locations in the U.S. and Canada.

The Oball product line

The Oball product line

[Read more...]

Nominations for Annual Pink Power Mom Program Now Open

image001The Pink Power Mom Program, now in its 7th year, announced the call for this year’s nominations starting on Mother’s Day, May 12. Every year, Kids II recognizes and rewards eight women for their fight against breast cancer and honors these incredible women as Pink Power Moms. The Pink Power Moms are selected due to the inspiration they give their families, friends, and others battling breast cancer, as well as because of their resilient spirit and perseverance in the face of adversity.

Since 2006, the Pink Power Mom program has made a difference by supporting deserving moms who are breast cancer survivors and their charities throughout the U.S.  The program currently boasts a total of 48 women and more than 55 charities throughout the nation, all of whom have inspired and empowered people in their communities. By thinking globally and acting locally, the program has created a compassionate network of resources for women and families affected by breast cancer. [Read more...]

Third Annual Kids II And SCAD Design Contest

The 2011 Kids II and SCAD program’s gear design class

The 2011 Kids II and Savannah College of Art and Design (SCAD) program and contest for toy and gear design was a success for both the students and the infant toy company; the program resulted in innovative designs and exciting opportunities for several of the outstanding participants.

Under the guidance of Jesus Rojas, SCAD professor and associate chair of industrial design, and the Kids II design team, SCAD industrial design students collaborated with Kids II during one of two 10-week interactive courses to develop new concepts for the company’s toy and gear product lines.

Twelve of the participants, six from the toy class and six from the gear class, earned top honors with their product concepts and were selected to travel to the Kids II offices in Hong Kong and China. Additionally, two students were offered continuing positions with the Kids II company. Qing Xu, a student in the gear design program, was awarded a summer internship with Kids II in Guangdong, China, where he will work directly with the Kids II product development team. Aaron Floss, a student in the toy design program, will join the toy design team at the U.S. corporate headquarters as the newest full-time member.

Kids II Acquires Rhino Toys and Taggies

Kids II, Inc., an infant and toddler products company, has acquired two companies, Rhino Toys and Taggies, enhancing the Kids II collection of forward-thinking products, the company said. The acquisitions were announced at the company’s The Mother of Invention Showcase of New Innovations in New York City last week.

Rhino Toys products, including the flagship product O-Ball, are designed to provide innovative, tactile, and high-performance play. Kids II plans to strengthen, reinvent, and add designs to the collection.

Taggies, originally created as plush security blankets with satin ribbon loops, has transformed into a lifestyle brand, offering its signatures blankets in new designs, plush toys, apparel, and accessories. Kids II will maintain Taggies quality while expanding the collection with new products.

Taggies and Rhino products are available in stores now, and more products under the Kids II umbrella are expected to debut soon.

Bright Starts Announces New Products, Honors Mom at NYC Event

Bright Starts, an infant brand under the Kids II family, revealed its newest products and also honored its 2011 Pink Power Mom in a special celebration at The New Museum in New York City last week.

Included in the new products were three additions to the InGenuity line: the washable Playard (SRP $139.99), the Sway Seat (SRP $119.99), and the Chair Top High Chair (SRP $54.99).

Bright Starts also introduced Having a Ball, its first-ever product line geared towards the six-to-36 month age range. The seven new toys all retail for under $49.99 and aim to engage toddlers in a fun combination of learning and ball play.

[Read more...]