TIA Releases Webinar on Kids Leisure Time

The Toy Industry Association (TIA) has released a 25-minute webinar highlighting trends from the TIA-commissioned Kids Leisure Time III study, which explains how American kids ages 2-12 spend their leisure time. The NPD Group’s Anita Frazier, an industry analyst for toys and video games, leads the pre-recorded webinar, explaining the construct of the study and identifying activities that keep kids engaged and for how long. The webinar also highlights the top properties, movie, and albums for four groups of kids segmented by age and gender.

To access the webinar, click here. To view the latest Kids Leisure Time study, click here.