Discovery Kids Launches Kid’s Meal Promotion at Sonic

Sonic Drive-In restaurants will distribute a new line of toys in its Wacky Pack Kid’s Meals as part of a partnership with Discovery Communications Inc. Each kid’s meal will include one of five toys and the opportunity for kids to play with any of the three online games offered on DiscoverKids.com.

The toys are targeted toward kids ages 4 to 12 to encourage them to play outside, explore, and use their imaginations. The assortment in the line includes the Lightning Bug Lantern, Bug-Nocs, Venus Fly Trap, Ladybug Pack, and Spider Pack. The promotion will run through March 22.

Burger King Launches Digitally Interactive Toys for The Simpsons Superheroes Kids Meal Program

BK.SimpsonsTwentieth Century Fox Consumer Products and Burger King Worldwide Inc. have introduced digitally interactive The Simpsons toys to Burger King Kids Meals. Beginning September 29 in North American and Latin America, Burger King Kids Meals come with one of six unique Simpsons superhero toys, each featuring a superpower brought to life through a digital game.

The Simpsons Kids Meal toys serve as virtual joy sticks that allow kids to interact with the digital game through motion detection technology and the use of a webcam. At bkcrown.com, users can battle a range of villains directly from Springfield, as each character features its own game environment and three levels of increasing difficulty. Players earn points by hitting their targets using their superhero’s unique superpower, which may include throwing pies or shooting radioactive rays. The six Simpsons superheroes include Radioactive Man, Pie Man, Cupcake Kid, Fallout Boy, Clobber Girl, and Stretch Dude.

The Simpsons Kids Meal interactive toys and digital games were conceived by Surge Innovations and executed through its digital partner, Pod Digital Design.

Beyblade Toys Arrive at Burger King Restaurants

BB-blogNelvana Enterprises and d-rights Inc. announced that Beyblade toy premiums will be featured in a Kids Meal promotion launching at Burger King restaurants in 70 countries. Each Kids Meal will include one of four different Beyblade toys that let kids race and battle it out.

The meals will be available at participating Burger King restaurants in territories worldwide, including the U.S., Canada, Latin America, Europe (excluding France), New Zealand, and the Middle East. The program follows last year’s successful Beyblade Burger King Kids Meal promotion, which featured Beyblade action racer toys and was available in more than 3,300 restaurants across international markets. This year’s program expands to include the U.S. and Canada and will be available at more than 11,000 locations and supported with on-air, online, and in-restaurant promotion.

Following the re-launch of the Beyblade TV series and toy line, this popular franchise is now in more than 80 countries with more than 200 licensees. Beyblade has consistently ranked as the No. 1 battling toy brand for kids and in this year the brand will witness a global regeneration with the launch of Beyblade: Shogun Steel.

Spain Proposes to Ban Kids’ Meal Toys

Spain’s Health Ministry is proposing legislation to ban restaurants, food manufacturers, and fast food chains from including toys and prizes with their meals. Read more in this Time article.