HoliDAY of Play 2015

Kids Preferred, Creative Capers, and Rethink Form Digiplush

DigiPlush,BirthdaykinsDigiplush is a new toy, app, and entertainment company, featuring brands designed to enhance children’s play experience through physical toys and mobile apps for smartphones and tablets. A partnership between Kids Preferred, Creative Capers Entertainment, and Rethink Entertainment and Media, the first brand under the new Digiplush venture is BirthdayLand, which launches exclusively at Toys “R” Us this month. [Read more...]

Jelly Jam and Kids Preferred to Launch The Moodsters Exclusively at Target

The MoodstersJelly Jam Entertainment has partnered with Kids Preferred to launch The Moodsters, a new line of toys and books designed to teach kids the fundamentals of feelings.

The Moodsters consist of five lovable detectives—Coz, Lolly, Snorf, Razzy, and Quigly—who come to the rescue whenever their friends, Zach and Zoey, have a feelings emergency. The stories and toys teach simple strategies to build social and emotional intelligence skills in young children. [Read more...]

Kids Preferred, Carter’s Sign Licensing Agreement

KidsPreferred.Carters License AgreementKids Preferred has acquired the toy license from Carter’s Inc. to develop branded plush, activity, and wood toys, puzzle, play gyms, plush rockers, and foot-to-floor scooters in the U.S. and Canada. The first items will arrive on shelves this fall. The companies will jointly develop products, which will match back to the seasonal collections of apparel and accessories.

Kids Preferred is showing the Spring 2015 collection at ABC Kids Expo Toy Fair in Las Vegas.

Splat the Cat from Kids Preferred Is Ready to Make a Splash

SplattheCatThis fall, Kids Preferred will have a new series of Splat the Cat toys, based on the bestselling children’s picture books by Rob Scotton. The books center on Splat, a rambunctious cat that befriends a mouse, goes to school, and learns a few lessons along the way.

The Splat the Cat line includes the Splat the Cat Beanbag, which is soft and squishy, and intended for throwing, toting along, and touching. Black and gray, it measures out to approximately 8.75 inches.

The new Splat the Cat drag-along is 11 inches long, and easy to drag, carry, and take on trips. The Seymour the Mouse Beanbag is a companion to both Splat and the Splat beanbag. The 4-inch beanbag has a big nose, curious ears, and a tummy that invites touching.

The Splat the Cat Hardcover Book features Splat the Cat and his pet mouse Seymour in a story about their first day at school.

Kids Preferred Offers New Buildex Ride-Ons

tractorGiving kids their very first ride of their own, Buildex Riding Toys offer innovation in children’s toys. With cool suspension and steering, these easy-to-build, no-tools-required wooden toys, Buildex Riding Toys, from Kids Preferred, introduces many new wooden construction toys in a new product category.

Developed in conjunction with toy designers at Chelona Wooden World, Buildex toys are ideal for your little explorers looking to take their first independent ride. This new generation of real-wood toys with water based stains was designed for kids (and kids at heart) with an appreciation for movement and design. The collection utilizes Grid-Lock and Safe-Lock, unique construction systems that allow strong and safe assembly without the need for glue and tools. [Read more...]

Kids Preferred Debuts Little Artists, Musicians Lines Featuring The World of Eric Carle

EricCarleEaselThis spring, Kids Preferred will debut two new collections of toys from The World of Eric Carle. The Little Artist Collection features artistic toys and accessories that offer young artists the chance to paint the world as they see it, while the Little Musician Collection helps budding little musicians create notes, rhythms, and tunes all their own.

The World of Eric Carle line has The Very Hungry Caterpillar, Carle’s best-selling children’s book, as its centerpiece. Both the Little Artist and Little Musician Collections will debut at the American International Toy Fair in February.

The Little Artist Collection includes a wooden easel with a paper roll, paint cups, and magnets, including a chalkboard and a dry erase board; an art smock /apron with vinyl pockets; and a splat mat/floor cover with a colorful design that absorbs paints and spills. [Read more...]

Buildex Furniture, Vehicle Lines Launching During Nuremberg and NY Toy Fairs

The Buildex brand from Kids Preferred will launch a new line of kids furniture and wooden performance riding vehicles at Spielwarenmesse and American International Toy Fair in New York City. All the new items will be available for purchase globally in the spring. Developed in conjunction with toy designers at Chelona Wooden World, the new line is designed to encourage children to develop 3-D thinking, as well as an appreciation for construction, movement, and design.

Buildex1The Buildex line of kids furniture features durable wood constructions and ergonomic designs, which require no tools or hardware. All Buildex furnishings use the company’s exclusive connecting systems to safely secure all components in place. The furniture line includes the Rocketeer Table & Chairs Set, Daisy Table & Chairs Set, and more.

Buildex2Similarly, the Buildex line of wood performance riding vehicles assemble securely without the use of tools or hardware, and have natural suspension that works in combination with functional steering. The wood performance riding vehicles line includes the Max-Tractor, Super-Scoot for boys, Super-Scoot for girls, and more.

Kids Preferred Introduces New Buildex Wooden Construction Toys

image2In celebration of 10 years of play, Kids Preferred has introduced Buildex wooden construction toys, which introduce a world of adventure in the form of cars and vehicles. Developed in conjunction with Chelona Wooden World, these toys are designed to encourage the development of 3-D thinking and an appreciation for construction, movement, and design.

The collection utilizes a construction system that allows for safe assembly and play. Featuring a patent pending Grid-Lock system, the cars and vehicles are made with natural suspension and have functional steering.

The Speed Machines collection from Buildex includes The Road Glider and Speed Drifter Street Bikes, The Blaze Racer, The Buildex Speed Buster, The Fire Blaster fire truck, and the Rail Runner high-speed train.

Bunnies By the Bay Introduces the Red Thread Collection

wobblyBunnies By The Bay, from Kids Preferred, has introduced The Red Thread Collection. This new division of the Bunnies By The Bay brand has introduced items for all ages.

Red Thread is bringing more hearts and minds together through a new collection of soft, sweet toys for both little ones and adults who are truly kids at heart. They recognize that everyone longs to be connected to someone who loves them and believes that every heart is connected by an invisible red thread, which sparked the inspiration for this new collection. Products introduced by the collection are The Wobbly Friends, Little Big Friends, Wee Friends, Scraggly Friends, Welcome to the Jungle, and Be Elfish, Not Selfish.

In support and celebration of this new collection, Bunnies By The Bay is also bringing together several organizations that support orphans and abandoned children in the U.S and worldwide, and giving a percentage of proceeds to global charities and nonprofits. Half the Sky is an organization that offers the love and concern of family for thousands of orphaned children in China who have lost theirs. Worldwide Orphans works to transform the lives of orphaned children to help them become healthy, independent, productive members of their communities and the world.

Kids Preferred Launches the Yarn Zombies Line

jujuzKids Preferred launched the Yarn Zombies  brand at Comic-Con. The brand includes, Zombie collectibles, and fashion accessories. The first licensed Yarn Zombies collectibles is known as Jujuz, and all have unique “mojo-protecting” special powers.

Yarn Zombies, was formed by toy veterans John Lee and Jerry Welch who wanted a fresh, entertaining-yet-believable perspective in defining the real zombie phenomenon and providing the antidote to the zombie disease. Lee founded Learning Curve Toys, Callaway Digital Arts, and Bambini Partners, and Welch is former owner of FAO Schwarz and CEO of Zany Brainy and the Right Start.

Kids Preferred now offers the line of mojo-protecting collectibles designed to help adolescents have more fun and worry less. With Yarn Zombies, Kids Preferred is reaching out to a new age group and category, and is offering additional product diversity. All Yarn Zombies are available onAugust 10 to wholesalers. [Read more...]