COMMENTARY: Taking the Stress out of Travel

Seemingly endless construction and bumper-to-bumper traffic. Dead batteries in the PS Vita or Nintendo 3DS. No wi-fi connection and nothing good on the radio. Uncomfortable seatbelts and restless little bodies. Though road tripping is a great option for a large family looking for an affordable summer getaway, sometimes a long journey in a crowded car can make a vacation more stressful than it’s worth. Portable gaming systems can be great (especially when coupled with headphones), but sometimes battery-free options are a safer bet for long journeys. For parents just looking to relax, there are a few great products on the market sure to keep little ones occupied in the car for extended time periods.

Brain Box Animals, from University Games, is great for on-the-go fun. Players ages 8 and up choose a card from the box and study the picture on one side until the timer runs out. Then the players flip the card over to the question side and try to answer as many questions about the picture side as they can. The player who can answer the most questions correctly wins. Brain Box Animals helps kids stay entertained while practicing memorization and recognition and learning new information.

SeatPetsUncomfortable seatbelts are always a complaint with younger kids, but with SeatPets, from Jay at Play International, kids’ seatbelts stay in place. SeatPets are soft, cuddly animals that attach to the shoulder restraint portion of a seatbelt. Perfect for long carrides, SeatPets provide a soft cushion between the neck and the belt and a cozy pillow for naps. Each colorful, furry SeatPet has three pockets and two zippered compartments designed to store all of the things that kids want and need when they’re in the car including, MP3 players, hand-held games, toys, snacks, and an eight-ounce water bottle.

Stuffies.PrancineStuffies, from martFive LLC, are super-sized plush animals with seven top-secret pockets that are fun to discover and store all kinds of keepsakes. For parents who don’t want their car to turn into a second toy box during travel, Stuffies allows kids to bring a few of their favorites and keep them all safe in one place. In addition, every Stuffies toy comes with a surprise roll of collectible stickers and a free storybook from the Stuffies Adventures collection. Each book shares important lessons in fully illustrated, rhyming stories on topics including controlling tempers, using imaginations, volunteering, teamwork, and embracing chores.

TraykitTrayKit, from Kids Preferred, is a carry-on backpack that kids can pack themselves and carry on a trip using the handle or shoulder straps. TrayKit can be hung from the back of a seat or strapped to a tray table. When the kit is opened, kids have a play surface with raised sides so nothing falls to the floor. There are colors and patterns for boys and girls ages 3 and up, and the play surface can be cleaned easily. TrayKit accessories include passport holders, luggage tags, travel journal kits complete with pencils and erasers, and TravelBugs, which are small clip-on plush bugs in four styles.

Each of these products are noise-free, don’t require any batteries, and will provide easy entertainment for kids during long trips. There’s enough play value in these items to keep kids happy, while mom and dad stay stress-free (as long as the GPS doesn’t malfunction).

For more commentary from Marissa, check back each Monday afternoon. Views expressed in this column are solely those of the author and do not necessarily reflect the views of The Toy Book as a whole. We hope that you will share your comments and feedback below. Until next time!

Joester Loria Group Brokers Deals for The World of Eric Carle

The World of Eric Carle has renewed its license with master toy partner Kids Preferred for an additional four years in a deal brokered by The Joester Loria Group.

Kids Preferred has been a partner for more than 7 years with successful programs consisting of plush, plastic, and wood developmental toys in retail accounts including Babies “R” Us, Buy Buy Baby, Kohl’s, Sears, and Barnes & Noble. Kids Preferred continues to develop a wide range of innovative toys that encourage early developmental skills and playful learning for infants and toddlers. New introductions and expanded retail programs this year will include the following Target, Kohl’s, and Babies “R” Us. [Read more...]

Kids Preferred Brings Celebrated Folk Legend Peter Yarrow to Toy Fair 2013

Kids Preferred, one of the leading U.S. children’s toy and gift manufacturers, is proud to announce that legendary folk singer Peter Yarrow will return to their booth (No. 2167) at the American International Toy Fair, located at the Jacob K. Javitz Center in New York City from 4:30 p.m. to 6 p.m. on Monday, February 11. Attendees of the trade show and members of the press will have the opportunity to meet Yarrow, hear him sing some timeless classics, and have him sign the hardcover illustrated children’s book he co-wrote based on the iconic dragon made famous by Peter, Paul, and Mary. [Read more...]

The World of Eric Carle Expands at Babies “R” Us, Target, and Kohl’s

The  Joester Loria Group is working with licensees and retailers to expand the World of Eric Carle product collection.

Babies “R” Us has added new infant developmental toys from Kids Preferred and play and nap mats from Venture Products to its existing program. Target’s See Spot Save program launched 20 World of Eric Carle products this month, including stationery and tote bags from Innovative Designs, socks from PS Brands, and feeding utensils and containers from Zak Designs. Following the success of their World of Eric Carle infant developmental toy inline program, Kohl’s selected the brand for its semi-annual Kohl’s Baby Event, which kicks off in September and offers consumers great deals on the latest baby products.

Momentum for the brand will continue to build as all partners gear up for the 45th Anniversary of Carle’s most famous title, The Very Hungry Caterpillar, in 2014.

Kids Preferred Picked as Toy Licensee for Biscuit

Kids Preferred has been named the newest licensee for Biscuit, a preschool book series written by Alyssa Satin Capucilli, illustrated by Pat Schories, and published by HarperCollins Children’s Books. Kids Preferred will develop plush and fabric-based toys, bath toys, accessories, lunch bags, and activity kits.

The Dimensional Branding Group is licensing all categories for the brand, including toys and games, apparel, interactive, collectibles, and room décor.



More Products to Premiere for Spot’s 30th Anniversary

Chorion has announced a range of new products featuring Spot as he celebrates his 30th anniversary this year.

In the U.S., BBC America will release Spot Goes to School in August and Spot’s Magical Christmas in October. Chorion has also signed a new licensing deal with Zoobies who will make a Spot product to be featured on QVC for “Christmas in July.” Master toy licensee Kids Preferred is expanding its Spot product line to include puzzles, backpacks, bath toys, and wooden toys, which will be released in 2011.

In the UK, master toy licensee, Rainbow Designs will introduce an expanded range of products including puzzles and wooden toys for 2011. Additionally, an exclusive birthday party is planned for August 5 in London for parents and children.

Additional book titles for Spot from Warne include a 30th anniversary special edition of Where’s Spot?, Spot’s Birthday Balloon, and Spot’s Little Library. Touch and feel books, a book and plush set, and an 18-button sound book are planned for the holiday season.

Video: Kid Stuff PR Media Party at Toy Fair

Kid Stuff PR hosted a Media Party at Toy Fair New York to showcase products from companies such as Mandy and Pandy, Marshmallow Fun, Prime Time Toys, Kids Preferred, and more. Learn more: