Big Tent to Roll Out More Than 50 New Discovery Kids Products

Discovery Communications has expanded its relationship with Big Tent Entertainment by signing a three-year deal that extends Big Tent’s licensing representation for Discovery Kids-branded products.

As part of the extended agreement, Big Tent will release more than 50 new Discovery Kids products from licensing partners including Parragon Publishing, MerchSource, 505 Games, JAKKS Pacific, MasterPieces, SRM, and Kids Station. Big Tent will also expand its Discovery Kids licensing program in the following categories: platform-based video games, electronics, computers/computer peripherals, R/C, apparel, room décor, furniture, outdoor sport, and select food categories.

Discovery has also appointed Big Tent as the exclusive North American licensing agency of record for its TLC network. Big Tent will spearhead licensing efforts for the TLC brand and the network’s lineup of programming in categories such as home & organization, cooking, fashion, and weddings.