LIMA Webinar to Focus on Opportunities in Children’s Licensing

April 17, 2012 By

The International Licensing Industry Merchandisers’ Association (LIMA) will host its bi-monthly webinar on April 18 at noon EST. The webinar, titled “Insights on the Children’s Market,” will feature an overview of the kids’ licensing and products market, and will guide professionals in ensuring the success of their brand.

Kathleen Cella, director of the Kids Industry Data Service (KIDS) at The NPD Group, will lead the webinar and cover a range of kid-focused topics such as assessing licensing opportunities, understanding seasonal market fluctuations, gaining insight into the impact children have on household purchasing, and exploring available licenses.

LIMA webinars are free for all members and $99 per site for non-members. To register for this webinar or to learn more information, click here.

This post was originally written by Leah Rocketto and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

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Report: Toys Most Popular With Kids Ages 3 to 8 in Q4 2010

February 24, 2011 By

The NPD Group released the fourth quarter 2010 (October through December) results from its Kids Industry Data Service (KIDS), a monthly, syndicated tracking service that provides users with statistics about purchases made for kids—from birth through age 14.

According to the report, the categories that captured the most dollar share for kids during that period were apparel or accessories with 17 percent, toys or board games with 14 percent, and video game system hardware, and video games or PC game software, with 11 percent and 10 percent, respectively. Footwear rounded out the top five with 8 percent.

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