Kidscreen 2011 – The Golden Ticket

by Ryan Conti

Have you ever wondered how SpongeBob SquarePants, Dora the Explorer, Bob the Builder, and Chuggington came to be? We know that the right product connected to the right audience puts millions of dollars into everyone’s coffers. he Kidscreen Summit, held last month at the Hilton New York, welcomed people from all over the world, giving them the opportunity to pitch their properties to various production companies.
I liken the Kidscreen Summit to Roald Dahl’s classic, Charlie and the Chocolate Factory and the five golden tickets, but everyone has a chance at success. The stakes are high, the payoff enormous. There are so many benefits to attending, where do I begin?

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