Hidden City Signs New Bella Sara Deals

Kidz Entertainment/EEMC, the licensing agent for Hidden City Entertainment’s Bella Sara, has brokered a new deal for a range of home furnishings, apparel, and stationery in European markets.

The deal gives TOP-TOY/K.E. Mathiasen A/S the rights to produce a range of Bella Sara-branded products, including book bags and book wrappers, towels, bed sets, T-shirts, sleeping bags, notebooks, and stationery sets. The new products will launch fall 2010 across Scandinavia, Germany, and Benelux. The company will also launch a Bella Sara toy line with Giochi Preziosi and carry the trading card game in its network of retail stores.

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New Broadcasting and Licensing Deals for Beyblade: Metal Fusion

Nelvana Enterprises has announced several broadcasting and licensing deals for the new animated series Beyblade: Metal Fusion.

Beyblade: Metal Fusion, from Nelvana and d-rights Inc., will be airing on Cartoon Network in the U.S., Australia, and New Zealand; Gulli in France; Nickelodeon in Germany; Nicktoons in the U.K.; Disney XD in Belgium, Luxembourg, and the Netherlands; and BOING, Turner’s Free To Air Block in Spain, broadcasted on Telecinco and Factoria de Ficcion. The series premiered on YTV in Canada last month.

Hasbro, Inc. has been appointed the master toy licensee for most international markets outside of Asia. The new toy line has already launched in Canada and is set to hit shelves this fall in the U.S., Mexico, UK, France, Germany, Spain, Italy, Austria, Switzerland, Benelux, Scandinavia, Australia, and New Zealand.

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