Kidz Entertainment/EEMC, the licensing agent for Hidden City Entertainment’s Bella Sara, has brokered a new deal for a range of home furnishings, apparel, and stationery in European markets.
The deal gives TOP-TOY/K.E. Mathiasen A/S the rights to produce a range of Bella Sara-branded products, including book bags and book wrappers, towels, bed sets, T-shirts, sleeping bags, notebooks, and stationery sets. The new products will launch fall 2010 across Scandinavia, Germany, and Benelux. The company will also launch a Bella Sara toy line with Giochi Preziosi and carry the trading card game in its network of retail stores.