Kidz Toyz Launches Round 1 of Mini Mojis

KidzToyzKidz Toyz launched its Mini Mojis Round 1 line at Jo-Ann Fabric and Craft Stores this month. The new release features a variety of collectible characters.

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Kidz Toyz Launches Mini Mojis

PrintKidz Toyz Inc. will release a Mini Mojis line, featuring collectible expressible characters and play sets, which bring the world of emojis off screens. The first glimpse of the line, featuring Nooky Poo, Pucker Up, Farah Featherwings, Love-Lee, and Sara Beara, and more will be on display at the North American International Toy Fair at booth 1D105.

The release of the line plays on the popular emoji trend, with 92 percent of the world using emojis and more than 6 billion sent daily. From 2015 to 2016, emoji use increased by 800 percent.

The Mini Mojis collection includes more than 100 small figures, varying by category and level of rarity. The whole line features Mini Mojis blind bags, 6-packs, 12-packs, the Ferris Wheel and Roller Coaster set, and Treehouse Playground.

Toy Industry Foundation Brings Holiday Cheer to Families on Hawaii Military Bases

More than 3,000 boys and girls living with their parents on Hawaii’s Schofield Barracks and Fort Shafter U.S. Army bases were treated to two days of toy giveaways on December 4 and 6,respectively. The events were hosted by the Toy Industry Foundation in partnership with Boys & Girls Clubs of America (BGCA) Military Services, who brought the spirit of the season to military families complete with gifts, holiday carolers, and the lighting of two of the largest Christmas trees in the country.   [Read more...]

Warner Bros. Announces Licensees for Green Lantern

Warner Bros. Consumer Products (WBCP) has announced the worldwide licensing program for Warner Bros. Pictures’ Green Lantern, to hit theaters June 17. The program will be led by DC Entertainment’s master toy licensee, Mattel.

Mattel will debut a toy line that will include the Green Lantern Ring Blast Jet Figure & Vehicle, the Green Lantern Battle Shifters Figures, and the Green Lantern Movie Masters Figures. The company’s multi-category toy line will include basic and deluxe action figures, figure/vehicles, role-play, play sets, games, puzzles, and vehicles. Each basic action figure will come with a Green Lantern ring that can make kids feel as if they have been “chosen” to be a Green Lantern, too.

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Scholastic Media Produces Musical Toys

Scholastic Media has announced a deal with Kidz Toyz to produce children’s music products. An electronic keyboard will be released with other musical instruments to follow.