Launches #SafeTextOrNoText Anti-Bullying Campaign

SafeTextorNoTextKids everywhere can voice their opposition and bring further awareness to the issue by using the #SafeTextOrNoText hashtag when creating videos, photos, fan pages, and other user-generated content on Members that sign the ongoing Bully-Free Zone petition will be directed to a Bullying Prevention Tip Sheet customized by

#SafeTextOrNoText is named after the Safe Text functionality that filters out inappropriate content when members are posting online. This campaign is one of many initiatives to foster a safe and fun digital environment for kids across the country.

Shoot to the Top this Summer with Kidz Star USA

Kidz Bop, RCA Records, Electus and Vevo are launching Kidz Star USA 2012, a talent search for kids, this summer. Recording artist Gavin DeGraw will act as a celebrity mentor. The grand prize winner will have the opportunity to sign a recording contract with RCA records. Electus is producing a reality web series for the online talent search, while VEVO will act as worldwide distribution partner.

Beginning this month, aspiring young singers from across the country will be able upload a 90-second performance video to to compete for a chance to win.

Kidz Star fans will be able to follow the contestants’ audition videos and progress on, where they’ll be able to interact with their favorites and rally to help determine the semi-finalists and winner. Ten Kidz Star semi-finalists will be announced in September and flown to Los Angeles to compete in a series of musical challenges filmed in  front of a live studio audience. Webisodes will be available  on VEVO in October.

This post was originally written by Lindsay Gordon and published by For more news, visit, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.