China Toy Fair


Skylanders Trap Team, Toy Exclusives Available at Retailers Everywhere

SkylandersTrapTeamLogoSkylanders Trap Team, from Activision Publishing Inc., is available now at major retailers nationwide on Xbox 360, Xbox One, PlayStation 3, PlayStation 4, Nintendo Wii, and Nintendo Wii U consoles. In addition, the complete console gaming experience is available on iPad, Kindle Fire, and Android tablets, while a unique Skylanders adventure has launched for the Nintendo 3DS.

The new Skylanders game lets fans seek out and battle villains in Skylands, and once they’ve defeated them, players can place a Trap into the new Traptanium Portal to capture them. Players will be able to hear the villains inside the Traps, and can send the villains back into the game to fight as heroes.

To celebrate the release of Skylanders Trap Team, exclusive Skylanders products are available at retailers nationwide. Toys “R” Us stores in North America and online at toysrus.com are the only places to find the limited edition Legendary Series of Skylanders toys at launch. The Legendary Series features alternative versions of new Trap Master characters and packs such as Jawbreaker, Déjà Vu, and the Nightmare Express Adventure Pack, all of which feature in-game stat boosts. [Read more...]

Skylanders Trap Team Will Be Unleashed on Tablets

SkylandersTrapTeamLogoActivision Publishing Inc. will bring the complete Skylanders Trap Team video game to tablets at launch, marking the first time a full Skylanders game will be available on iPad, Kindle Fire, and Android tablets day-and-date with the console version. The tablet version of the game delivers the same experience with console-quality graphics and comes with its own high-performance controller.

The Skylanders Trap Team Tablet Starter Pack will include a Bluetooth Traptanium Portal, an embedded Bluetooth controller, a built-in tablet stand, two Skylanders characters, two Traps, and a display tray that lets Portal Masters keep track of the Traps they’ve collected and which villains they have trapped. [Read more...]

Uglydolls to the Rescue in New Graphic Novel

Apr2.UglyDollVIZ Media LLC has debuted, Uglydoll: My Hero?, its latest original graphic novel from the Perfect Square imprint. It features 10 full-color stories by veteran Uglydoll writers and artists.

Aimed at all ages, Uglydoll: My Hero? is available in print and digital versions. The digital version is available in the U.S. and Canada through the Perfect Square App, as well as for Nook, Kindle Fire, and Kobo eReaders. It can also be found in the iBooks and Google Play stores.

With Singtrix, Singers of All Levels Sound Even Better

SingtrixSingtrix, a new music party experience, utilizes advanced, natural-sounding vocal effects to make singers of all skill levels sound even better. The Singtrix bundle includes the Singtrix Studio vocal effects unit, custom microphone, professional mic stand, and 2.1 stereo speaker system.

The Singtrix Studio unit offers more than 300 retro and modern vocal effects presets covering every generation and genre of music, including everyone’s favorite singing anthems. In addition to dozens of professional effects like reverb, flanger, delay, doubling, hard tune, and more, the Singtrix Live Harmony effects provide up to four additional harmony voices, and can be used to make the chorus or bridge of a favorite songs sound larger than life. There is also a “Hit” effect button on the microphone, which conveniently controls this and other effects.

Users can plug in a smartphone, tablet, MP3 player, or computer and choose songs from their own music libraries or stream karaoke videos from sites like YouTube. There is also a Singtrix-branded app powered by Karaoke Anywhere for Apple iOS, Android, or Kindle Fire tablets, which includes a library of more than 13,000 songs with lyrics, and is available for a monthly subscription fee.

The Singtrix Party Bundle is available online exclusively at www.singtrix.com.

Toy Industry Veteran Writes Thriller Novel

Book Cover PhotoThe Deadliest Game, Hal Ross’s new thriller novel published by Titletown Publising LLC, incorporates Ross’s 35 years of toy industry experience in this suspenseful crime narrative. In the frightening tale, protagonist Blair Mulligan must make a decision between saving the life of his own daughter and the lives of thousands of other children after a terrorist plot against U.S. toy consumers.

Readers will get an exclusive insider’s perspective of the competitive toy business in The Deadliest Game, which will be released on November 6. Ross has even teamed up with the advertising agency Creative Bube Tube to market the novel through social media, TV, and various contests with awards to range from a Kindle Fire, signed copies of the book, and an Amazon gift card.

Ticket to Ride Offers In-App Purchase of Physical Games on Kindle Fire

Days of Wonder has released a new digital version of their award-winning game Ticket to Ride for Amazon’s Kindle Fire tablet. Days of Wonder’s updated app incorporates Amazon’s new Mobile Associates API for in-app purchasing of physical goods, providing customers a new kind of immersive retail experience where they can acquire the tabletop board game while playing the digital version, and have their purchase delivered directly to their doorstep. Days of Wonder brings together their top-rated sales in both physical and digital gaming for this five-star rated game that is a consistent seller in Amazon’s Toys & Games Store.

Exclusively on the Kindle Fire, customers can also purchase physical versions of Ticket to Ride and any of its numerous expansions, from directly within the app and have the corresponding physical game delivered straight to their homes. To celebrate the launch of this feature that ties the digital and cardboard versions of the game together, the Kindle version of Ticket to Ride even includes some new custom wooden score markers for the board game, that customers can purchase with a single tap from within the app.

Customers can find Ticket to Ride for Kindle Fire here. Digital versions of Ticket to Ride are also available for iOS, Steam, and Google Play.