Build-A-Bear Enters Kinectimals World

Build-A-Bear Workshop is working with Microsoft’s Xbox 360 to introduce a new interactive entertainment experience for store visitors. Starting October 11, select stuffed animals sold in all Build-A-Bear Workshop stores and at www.buildabear.com can be imported into the new Kinect for Xbox 360 game, Kinectimals Now with Bears.

Each of the four bears will include a special Kinectimals hangtag that features a Microsoft Tag. When the tag is scanned with the Kinect for Xbox 360, the bears are imported right into the game. Kids can then engage in activities, including training, caring for, and playing with their cubs, as well as embark on challenges across two mysterious islands.

Select North American and United Kingdom Build-A-Bear Workshop stores will have Kinect for Xbox 360 stations set up to showcase Kinectimals Now with Bears, along with Kinect-enabled Build-A-Bear Workshop bears.