Build-A-Bear Enters Kinectimals World

Build-A-Bear Workshop is working with Microsoft’s Xbox 360 to introduce a new interactive entertainment experience for store visitors. Starting October 11, select stuffed animals sold in all Build-A-Bear Workshop stores and at www.buildabear.com can be imported into the new Kinect for Xbox 360 game, Kinectimals Now with Bears.

Each of the four bears will include a special Kinectimals hangtag that features a Microsoft Tag. When the tag is scanned with the Kinect for Xbox 360, the bears are imported right into the game. Kids can then engage in activities, including training, caring for, and playing with their cubs, as well as embark on challenges across two mysterious islands.

Select North American and United Kingdom Build-A-Bear Workshop stores will have Kinect for Xbox 360 stations set up to showcase Kinectimals Now with Bears, along with Kinect-enabled Build-A-Bear Workshop bears.

Jakks Signs Agreement for Kinectimals Plush

Jakks Pacific, Inc. has signed a licensing agreement with Microsoft to design and manufacture interactive plush toys for Microsoft’s Kinectimals video game for the Kinect for Xbox 360 entertainment system. The new plush line launched with the King Cheetah and the Maltese Tiger.

The limited collector’s edition Kinectimals plush toys by Jakks will work with Microsoft Tag (mtag) technology, allowing players to scan the tag on their plush toy with the Kinect for Xbox 360 sensor and watch the animal appear in the game.

In the video game Kinectimals, players can interact with different creatures, some exotic. Using the controller-free Kinect for Xbox 360, animals will come running when they hear the player’s voice, responding to commands like “jump,” “roll over,” and “play dead.”

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