China Toy Fair


Uglydoll Collaborates with KISS for New Plush Line

KissPlushUglydoll has partnered with the rock band KISS to create a global, co-branded set of plush collectibles. The KISS Uglydoll collaboration was previewed at Licensing Expo in Las Vegas last June and will officially debut at the American International Toy Fair in February. The collection will include plush dolls, from Gund, featuring Uglydoll dressed as KISS band members: Ox as The Demon, Babo as The Starchild, Big Toe as The Catman, and Wage as The Spaceman.

The dolls are expected to arrive in stores in March.

KISS Catalogue Ltd, Sanrio to Produce KISS Hello Kitty Animated Series

kiss hello kityThe Hub Network has optioned the rights to a new animated series, KISS Hello Kitty (working title).

The KISS and Hello Kitty collaboration began in 2010 with a global collection of co-branded products, from Sanrio. The collection features hundreds of licensed items across all categories, including apparel, toys, electronics, stationery, and back-to-school merchandise.

KISS Hello Kitty will feature the four KISS x Hello Kitty characters living their rock ’n roll dreams and bringing pink anarchy to a number situations. The series is in the initial stages of development and will be produced by KISS Catalogue Ltd. and Sanrio.

Figures Toy Company to Release Retro KISS Action Figures

KISS collectors and rock fans can now add to their collections, with Figures Toy Company KISS action figures. The figures are reminiscent of the original figures released in 1977-1978 by Mego Toy Company. The figures will have rooted hair, cloth clothing, 16 points of articulation, and, for the first time, will be available in an eight-inch size. A re-release of the 12-inch will also be available. Collectors will be able to find the figures at toy stores, comic shops, music stores, and online retailers beginning in March.

This post was originally written by Ericka Johnson and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

Sun-Mate Announces Slew of New Licenses for Entertainment Brands

Sun-Mate Corporation has obtained a number of licensing rights to a broad spectrum of entertainment brands, including Star Wars, Spider-Man, Power Rangers, WWE, the recently announced Hello Kitty and KISS joint branding, and the fashion art brand Public Zoo.

For Star Wars, Sun-Mate will develop ATM machines, arcade-style games, tabletop games, and guitars based on the brand.

Spider-Man and other Marvel Heroes, including Wolverine, Captain America, Iron Man, and Thor, will be featured among keyboards, drums, ATM machines, and other activities being developed by the company for U.S. consumers. Sun-Mate will also develop various Power Rangers-branded pinball game machines, which will incorporate Power Rangers’ themes of fitness, responsibility, teamwork, and helping others.

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Rubie’s Costume Co. Signs on for KISS Costumes

KISS and Rubie’s Costume Company have announced a worldwide licensing deal to re-create the iconic style of the blazing band that is always “Dressed to Kill.” KISS costumes, masks, wigs, and accessories for adults and children will ensure that the notorious Starchild, Demon, Spaceman, and Catman slay the scariest night of the year.

Legendary KISS is famous for its explosive live performances and outrageous rock and roll style. In a career spanning nearly four decades, the band has achieved record-breaking tours, album sales in excess of 100 million, a huge “KISS Army” fan base, and the most memorable look in all of rock history.

“I’ve always said you may not be able to look like KISS, but you can always feel like KISS. We’ve finally changed that, and I’m jazzed to see all the Starchilds and other KISS members in full uniform this year!” says Paul Stanley of KISS.

“With your new KISS costumes, you will release the Demon within you. You are the God of Thunder!” says Gene Simmons of KISS.

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