China Toy Fair


Techno Source to Launch Kurio Xtreme

Kurio Xtreme_Blue_Kurio Motion Racing_Techno SourceThe Kurio Xtreme tablet, from Techno Source, is the newest addition to the Kurio line of Android devices for kids. Due for release on October 1, the 7-inch Wi-Fi-enabled tablet features a sleek and thinner design, a faster processor, double internal memory, Bluetooth technology, and 24/7 customer support. It also introduces exclusive Kurio Motion gaming, the first body-controlled games on a tablet. Ten Kurio Motion games will be preloaded onto the tablet and millions of other apps can be accessed through the Kurio Store and Google Play.

The Kurio Motion games lets kids play on screen as they jump, run, and move in order to swim, ski, tend goal, speed race, and more in the game. The technology uses the tablet’s camera and a Kurio Motion gaming stand is included with the device. [Read more...]

Not a Hoax! Not a Dream! Marvel Launches Month-Long National Celebration: Marvel Super Hero September!

SuperHeroSeptemberDisney Consumer Products and Marvel have teamed up for Marvel Super Hero September, a national multi-platform campaign that encourages the public to, “power up like a Marvel super hero.” This month-long celebration features retail partnerships, licensing partners, advertising, and online activations. The strategy is on behalf of the Marvel brand, as both Marvel and its characters celebrate 75 years of history.

“This stands as one of the largest non-film campaigns in Marvel history and we’re looking forward to seeing how kids, fans, parents, and adults will celebrate their passion for Marvel,” said Josh Silverman, executive vice president, global licensing, Disney Consumer Products.

The central hub for Marvel Super Hero September is a new online portal, superheroseptember.marvel.com, which houses content and activities, including a national photo sweepstakes contest supported by select national retailers. Marvel is also re-launching marvelkids.com with additional content. [Read more...]

Cybertron Monday Kicks Off Transformers: Age of Extinction Toy Line

CybertronMonday.TransformerspanelToday isn’t just any old Monday, but Cybertron Monday, a global event tied to the upcoming blockbuster, Transformers: Age of Extinction from Paramount Pictures. Cybertron Monday marks the launch of an all-new action figure line from Hasbro Inc., as well as licensed products based on the feature film, through participating online retailers including Amazon, Target, Toys “R” Us, Walmart, and Kmart. Fans can visit www.CybertronMonday.com for more information on where products will be available.

Hasbro’s Transformers Official Movie App, available now for download on iTunes and Google Play, features galleries stocked with movie and toy photography and videos, character bios, as well as the ability to engage in weekly app “missions.” Fans can also view exclusive Transformers: Age of Extinction cast interviews. As the film’s release date approaches, the app will be updated to include movie ticket purchasing, augmented reality features, new photography and videos, and the ability for users to build their own Transformers Construct-bot figure.

Daniel Tiger’s Neighborhood Toy Line to Expand

DanielTigerThe Daniel Tiger’s Neighborhood product line will include more products and enter major retail chains this year. Jakks Pacific will expand the brand’s range of toys, as well as venture into new categories including books and costumes, the latter through its Disguise division. In addition, University Games will offer puzzles and games such as the Colorform Deluxe Playset.

The new toys and games are part of an overall retail expansion, which includes Kmart and Target introducing a selection of licensed merchandise, and Barnes & Noble launching a full line of books from Simon & Schuster Children’s Publishing under Simon Spotlight. Daniel Tiger Neighborhood products will also be introduced to Canadian retailers for the first time.

Zeptolab Reveals Expanded Licensing Program at Toy Fair

ZeptoLab, the entertainment and gaming company behind the global mobile phenomenon Cut the Rope, is bringing even more ways for fans to interact with the lovable monster, Om Nom. Debuting at this year’s American International Toy Fair is Om Nom: Candy Flick, a new augmented reality game.

Om Nom: Candy Flick, available on Apple’s App Store, is unlocked via a special tag that can be found on a variety of Om Nom plush toys from toy partner, Round 5. Once downloaded, fans can bring Om Nom to life by positioning their smartphone or tablet’s camera on the tags and watch as he virtually pops out of the tag ready to devour his favorite treat: candy. [Read more...]

Mega Brands Creates a Bridge Between Arts, Crafts, and Toys With Scraps and Goo Hu

Mega Brands, Inc., is expanding the focus of its RoseArt brand through the introduction of two all-new children’s product lines: Scraps and Goo Hu. These two RoseArt product lines represent a strategic business decision to create a bridge between arts, crafts, and toys, offering products with extensive post-creation playability.

Expanding the interactivity of traditional plush animals, Scraps is a unique new line of 12 original, interchangeable plush characters that kids create by looping and buttoning together multiple pieces and parts onto pom-pom bodies. All Scraps parts can be mixed, matched, and reattached, so kids can collect their favorite characters and even create their own new characters for extended creative play.

Mega Brands has also developed a proprietary product that is part science experiment, part bouncing toy, with the launch of RoseArt’s Goo Hu. Goo Hu features two silicone-based modeling compounds that, when kept apart, remain gooey forever, but once combined create magical matter that turns into a rubbery, bouncy, and flexible form that won’t shrink, crack, break, or lose its bounce.  Goo Hu combines crafting with chemistry, allowing children to use their imagination to create unique toy shapes and forms.

Both products are available at Target, Kmart, and Toys “R” Us. More information about Scraps is available at www.TheOriginalScraps.com. More information about Goo Hu is available at www.MyGooHu.com.

Kmart and Sears Prep for Holiday Shopping

Anticipating a busy holiday shopping season, Kmart and Sears have announced plans to eliminate layaway service fees and make shopping more convenient through mobile checkout and curbside pick-up.

Kmart has eliminated layaway service fees until November 17, and Sears has eliminated online and in-store layaway service fees to October 29, and November 2 to December 3. Online layaway items can be picked up at the closest Kmart or Sears store. For the first time, the stores will also provide the option for items to be shipped to a customer’s home.

Customers who use Kmart layaway this year will also be entered into The Big Layaway Giveaway special promotion. Each week from now to November 17, one customer at every Kmart store across the country will win the opportunity to have their remaining layaway balance paid off. As part of the promotion, Kmart anticipates paying off more than 13,000 layaway contracts during the holiday season.

In an effort to make holiday shopping more convenient, Sears stores throughout the country will roll out mobile point-of-sale devices. Customers paying with credit or debit cards can make a purchase right where they are standing. In addition, sales associates at 500 Sears and Kmart stores will use tablet devices to check available inventory, access product information and videos, and sell merchandise available on the company’s websites right from the selling floor.

Sears will also offer customers a five minute curbside pick-up guarantee. Customers can purchase items online, specify the store where they would like to pick up their items, and have their purchase brought to their car in five minutes or less. Customers will receive a $5 coupon if the expectation is not met.

When it comes to holiday gifts, Kmart says it will have thousands of items at budget-friendly price points of $5, $10, and $20 throughout the holidays. Kmart also released its Fab 15 toys for the holiday season. Items include the LeapFrog LeapPad 2, the Air Hogs Hover Assault by Spin Master, and Furby by Hasbro. The list also includes several items exclusive to Kmart stores, including FurReal Friends Bouncy My Happy-To-See-Me Pup by Hasbro, the Holiday Brunette Barbie 2012 Doll by Mattel, the Monster High Skultimate Roller Maze Set, and the Power Wheels Hot Wheels Dune Racer.

Street Surfing Introduces Whiplash Pink

Active girls will love the challenge of the Whiplash Pink, an innovative new scooter that can be self-propelled so that feet never have touch the ground.

The Whiplash, by Street Surfing, LLC, incorporates Wave board technology with an exclusive caster design, flexing deck, and folding handlebars. Girls of all ages will be attracted to the Whiplash’s fashionable pink, white, and black design scheme, combined with the lasting fun of mastering its Wave board abilities. Girls can also ride the Whiplash Pink like a traditional scooter.

The Whiplash Pink retails for $69.99 and is available at Kmart and Amazon.com.

The Toy Book’s Toy Report 01/05/10

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Catch up on last week’s news! Read The Toy Book Toy Report for 01/05/10.

To view click here.

The Toy Book’s Toy Report 11/10/09

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Catch up on last week’s news! Read The Toy Book Toy Report for 11/10/09.

To view click here.