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Hasbro Showcases Pop-Culture Brands at Comic-Con

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Hasbro returns to Comic-Con International in San Diego to showcase its pop-culture brands, including TransformersMy Little PonyKre-O, and G.I. Joe, as well as licensed toy lines for Angry Birds Star WarsMarvelStar Wars, and Star Trek. Hasbro will celebrate its popular brands and characters with a lineup of panels, autograph sessions, special edition toys, giveaways, and more.

Fans will also be able to experience the Telepods platform, a fully-integrated play experience for the mobile generation that “teleports” physical characters into digital gaming and app experiences. The Telepods line will be released this fall, and will be fully integrated into the new Angry Birds Star Wars II app, from Rovio Entertainment and Lucasfilm. The Telepods line uses new technology to allow kids to play in two ways—in the physical space, and through integration into top-tier apps. [Read more...]

Hasbro Releases Kre-O Star Trek Line, Stop Motion Digital Short

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Hasbro, Inc.‘s new Kre-O Star Trek line is now available at retail locations. Hasbro also released a stop motion animated short featuring Kre-O building sets and Kreon figures based on the iconic Star Trek film franchise. Fans can watch the video, with a new stand-alone Star Trek storyline, now on the official Kre-O YouTube channel. The digital short will make its television broadcast premiere May 13 at 7:30 p.m. EST on Cartoon Network.

The Kre-O Star Trek stop motion digital short animation was produced through film director J.J. Abrams’ production company, Bad Robot, with special effects for the piece created by Kelvin Optical, one of the visual effects teams also working on the soon-to-be released Star Trek Into Darkness from Paramount Pictures.

The Kre-O Star Trek line, under license from CBS Consumer Products, is based on the upcoming film Star Trek Into Darkness, in theaters on May 17, and features a variety of intergalactic space vehicles from the movie. Also featured in the line are 18 collectible Kreon figures based on iconic Star Trek characters, to be released throughout this year. The new Kre-O Star Trek line marks the unveiling of Lighttech, a light-up feature within every Kre-O Star Trek building set that allows kids and fans to bring the fantasy world of Star Trek to the next level.

The flagship item of the line, the Kre-O Star Trek U.S.S. Enterprise building set allows kids and fans the chance to build an 18-inch long star ship toy with light-up warp engines, a bridge play area and five Kreon Star Trek characters, including favorites such as Captain Kirk and Spock. A total of 11 individual Kre-O Star Trek building sets will be available this year ranging in size from 32 to 432 pieces, including four micro-build ships and one set available exclusively at Toys “R” Us.

The full line of Kre-O Star Trek building sets and Kreon figures available now from Hasbro include the following: U.S.S. Enterprise Building Set, Klingon Bird-of-Prey Building Set, Spock’s Volcano Mission Building Set, Transporter Trouble Building Set, Micro-Build Ships Assortment, Space Dive Building Set, and Kreon Figure Packs. 

Hasbro’s Comic-Con Preview Night Party

Hasbro held its exclusive Preview Night Party for New York Comic-Con on Wednesday. Complete with loads of Marvel, My Little Pony, Kre-O G.I. Joe, and Angry Star Wars Angry Birds displays and presentations, and Avengers-themed cocktails, Hasbro kicked off Comic-Con with a bang.

Angry Birds Star Wars Jenga Death Star Package

The star of the event was no doubt the Star Wars edition of the wildly-popular Angry Birds line set to launch in the beginning of November. There were new toys based on the  bird-slinging, tower-toppling Angry Birds property, including the AT-AT Attack Battle Game. The line features new products based on a variety of existing Hasbro properties, including the Jenga brand and the recently relaunched Koosh brand, to introduce new play experiences featuring iconic Star Wars characters re-imagined as high-flying Angry Birds and villainous pigs.

Also highlighted was the great reveal of the Star Trek Kre-O set, a product set to release next year to coincide with the release of the new Star Trek movie. The set comes with a light-up U.S.S. Enterprise ship  and two character figures, such as Captain Kirk or Spock, pointed ears and all.

The new extensive Kre-O G.I. Joe line was also featured–including figures and play sets based on the property. The line of G.I. Joe toys will be available exclusively at Toys “R” Us starting in February. These play sets and characters play out the G.I. Joe vs. Cobra story and will feature Kreon figures based on popular characters from both the heroic G.I. Joe team like Duke and Snake Eyes as well as the villainous Cobra organization like Firefly and Storm Shadow.

Kre-O G.I. Joe Cobra Armored Assault

Hasbro also showcased the My Little Pony brand, as well as their holiday favorites, including Marvel Avengers and Star Wars action figures and, of course, Marvel role play products.

The Toy Book’s Reyne Rice and Ali Mierzejewski as Spider-Man and Captain America

The Toy Book’s Reyne Rice as The Hulk

KRE-O Unveils Star Trek, Transformers Building Sets at Comic-Con

The KRE-O brand from Hasbro, Inc., will showcase new figures at Comic-Con International, boldly going where no one has gone before. Based on the upcoming Star Trek sequel from Paramount Pictures, the KRE-O Star Trek line, under license from CBS Consumer Products, features a variety of vehicles from the movie along with Kreon figures based on Star Trek characters. Beginning on July 11, Preview Night, fans will be able to see the KRE-O Star Trek U.S.S. Enterprise set and Kirk, Spock, and Bones Kreon figures at the Hasbro Comic-Con Booth No. 3213.

Hasbro has teamed up with J.J. Abrams, director of the upcoming Star Trek sequel, to create a KRE-O Star Trek stop motion digital short. The short, produced by Bad Robot, features icons of the Star Trek saga in a stand-alone storyline and will premiere at a later date in partnership with Paramount Pictures. The teaser trailer for the KRE-O Star Trek digital short will be featured along with the upcoming U.S.S. Enterprise building set and Kreon figures in the Hasbro booth. In anticipation of the convention, Hasbro is unveiling a first-look image of the KRE-O Star Trek U.S.S. Enterprise set and the teaser trailer. Fans can view the teaser trailer now exclusively on the KRE-O brand Youtube channel.

Star Trek will mark the third major entertainment property to be featured in the KRE-O line from Hasbro. The company introduced the KRE-O brand last year with building sets featuring the Transformers characters, and this year they introduced the KRE-O Battleship line. New KRE-O Battleship and KRE-O Transformers sets will be on display in the Hasbro booth, including new KRE-O Transformers expressions: KRE-O Transformers Microchangers and KRE-O Transformers Microchangers Combiners. Fans will get a chance to snap a photo with KRE-O character statues including Transformers Bumblebee, a Battleship Alien, and Star Trek’s Captain Kirk, all with their Kreon expressions. Fans will also be eligible to receive a special edition KRE-O Battleship Battle-Boat building set sample pack, which will be distributed throughout the show while supplies last.

This post was originally written by Sierra McCleary-Harris and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

Hasbro Introduces New Construction Brand Kre-O

The new Kre-O brand, available next month, will offer 12 building sets featuring the popular Transformers characters, including Optimus Prime, Bumblebee, Megatron, and Autobot Jazz. The new construction line is unique in that it is compatible with other brick-based construction sets on the market. The Kre-O Transformers sets also feature two types of build for one product so that the user can construct a vehicle or a robot with the same set. The collectible robot Kre-O figures can bring new action and excitement to a young builder’s world.