Entertainment One Launches Peppa Pig Magazine, Expands U.S. Toy Program

PeppaPigMagEntertainment One Licensing (eOne Licensing) has partnered with Redan Publishing Inc. for a bi-monthly publication based on Peppa Pig. Fun To Learn Peppa Pig Magazine will launch this month at major retailers throughout the U.S., including Wal-Mart, Barnes & Noble, Books-A-Million, and Kroger.

Based on the animated TV show airing daily on Nick Jr., Fun To Learn Peppa Pig Magazine, for children ages 2 to 7, showcases the adventurous and loveable little pig along with her brother George, Mummy Pig, and Daddy Pig. Every issue will feature 36 pages of Peppa-themed activities designed to reinforce early learning skills as well as fun and inventive crafts projects, puzzles, product giveaways, and more.

In addition, a host of new licensed products are slated to make their retail debut in the spring. Better Toyz will offer a range of licensed sporting goods, including ball pits and tents, play balls, skates, scooters, kiddie pools, and skateboards. Fiesta Toys will produce an assortment of Peppa Pig plush and toys for the amusement park channel, from plush novelty hats and peek-a-boo pillows to Rolley bags and backpacks.

Walmart Named No. 1 Retailer Once Again

Stores Magazine‘s annual Top 100 Retailers list crowned Walmart as the No. 1 retailer again, which was determined based on overall retail sales (not revenue) and did not include gas stations. IKEA North America made its debut on the list at No. 92, while Kroger came in at No. 2 and Target at No. 3.

Discount stores Dollar General (No. 28), Family Dollar (No. 45), and Dollar Tree (No. 61) climbed the list seven, 11, and 15 spots, respectively. Stores Magazines‘ editors attribute the climb to the poor economy last year, which forced people to find lower-cost solutions for the products they buy. The list was compiled and analyzed by Kantar Retail.