China Toy Fair


Toys “R” Us 2013 Holiday Strategy Highlights Education, Tablets, and More

toysrusToys “R” Us Inc. will enhance product categories that have experienced sales growth over the past few years, such as education, tablets, and construction, as part of their 2013 holiday strategy.

This season, a dedicated Imaginarium shop will set in-store, and each store will have a whole aisle dedicated to new educational products, such as microscopes and telescopes from Edu Science and language-learning programs from Little Pim. Meanwhile, capitalizing on the growing construction category, the company will install a “Shop within a Store” in approximately 300 locations, showcasing construction brands such as Lego and Mega Bloks. The company will also feature approximately 70 Lego exclusives this holiday season, including Legends of Chima The Croc Swap Hideout and Star Wars Jedi Defender Class Cruiser.

After experiencing increases in sales of tablets and tablet accessories, Toys “R” Us will add easy-to-navigate 32-foot shops that will showcase 25 tablets that can be tested and engaged with by kids and parents. These shops are expected to set in the majority of Toys “R” Us locations by October. The company also has exclusive tablet products, such as the Kurio 10s by Techno Source and its recently announced tabeo e2, and will be launching a dedicated online tablet guide.

Finally, online shoppers can now place a “Buy Online, Pickup In Store,” order on toysrus.com and it will be ready for pickup in under an hour, and “Ship to Store” orders will now be available for pickup in five to 10 days. Later this fall, stores will be equipped with a secondary in-store pickup location, and “Ready for Pickup” emails that are sent to customers once their order is available will include a map of where the pickup location is positioned within the store.

Techno Source Introduces New Kurio Android Devices

Kurio Touch 4s

Kurio Touch 4s

Techno Source introduces a new line of Kurio Android devices for families with kids: Kurio Touch 4s, a 4-inch handheld; Kurio 7s, a 7-inch tablet; and Kurio 10s, a 10-inch tablet, all available exclusively at Toys “R” Us stores nationwide and at Toysrus.com. The next-generation, Wi-Fi enabled devices will feature the latest technology, including an Android 4.2 operating system (Jellybean), a more comprehensive Kurio proprietary suite of parental controls, and preloaded free family-friendly content. Kurio Touch 4s, Kurio 7s, and Kurio 10s are available now for pre-order exclusively at www.Toysrus.com/Kurio. 

Kurio has partnered with Disney to preload premium apps that feature kids’ favorite characters from Cars 2 to Disney Princess to The Avengers, and more. The Kurio tablets also feature an exclusive, complete pre-school through 6th grade learning system developed by award-winning American educator Mr. Nussbaum. [Read more...]