MGA Entertainment Sues Lady Gaga for $10 Million-Plus

July 30, 2012 By

MGA Entertainment filed a suit against Lady Gaga in New York City on Tuesday for more than $10 million, according to the Associated Press. MGA alleges that Gaga improperly backed out of a deal to make a doll in her likeness that would play snippets of her music. The company claims it paid a $1 million advance to Bravado International, the company that handles Gaga’s merchandizing, and spent a mint racing to meet deadlines to ship the dolls this summer. The plan was allegedly derailed when Bravado International refused to allow the dolls to use the singer’s music and attempted to delay sales of the doll until next year.

This post was originally written by Sierra McCleary-Harris and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

Filed Under: News, People Tagged With: ,

Rubie’s Wins Awards from Party City

November 30, 2010 By

Party City has awarded Rubie’s Costume Company the 2010 Best Breakout License award for its Lady Gaga licensed costumes.

“We are very proud and honored to receive this distinction and thankful to be selected to receive this impressive award from one of the top retailers in the Halloween industry,” said Howard Beige, executive vice president of Rubie’s.

Rubie’s also won the 2010 award for Best Humor Costume, for its Mario costume.

Filed Under: Licenses Tagged With: , , , ,

Rubie’s Goes Gaga, Costumes on the Way

May 10, 2010 By

    • Rubie’s Costume Company has been awarded the license for Lady Gaga, licensed by Bravado International Group. Lady Gaga, the world famous pop-star and musician, is known for her wild collection of outfits. Her signature styles include the wearing of colorful and blonde wigs of all length and styles and her unique couture costumes.

      Rubie’s is now the worldwide licensee of Lady Gaga Halloween Costumes and Accessories. The announcement was made today by Howard Beige, executive vice president of Rubie’s. “We are extremely excited to put out the only officially licensed Halloween costumes for an amazing talent like Lady GaGa,” said Beige. Rubie’s will be producing these items in its factories around the world to ensure delivery for this Halloween.

Filed Under: 9 and up Tagged With: , , ,