HoliDAY of Play 2015

Jakks Pacific Secures Worldwide Master Toy Agreement for The Smurfs

jakks_logoJakks Pacific Inc. has secured a licensing agreement with Lafig and Sony Pictures Consumer Products to produce toys and related products based on the Smurfs franchise, including the classic Smurfs brand and the upcoming Smurfs feature film premiering in August 2016. The worldwide master toy agreement includes the rights to produce figures, play sets, plush, and more.

Jakks Pacific’s new Smurfs toys will be available at retailers nationwide this fall.

USAopoly to Release Smurfs-Branded Monopoly

5.0.3USAopoly is set to release Monopoly: The Smurfs Collector’s Edition, under a license from Hasbro, in conjunction with Sony Pictures Consumer Marketing and the cartoon studio of Lafig Belgium. The game celebrates more than 55 years of the Smurfs and comes as the Smurfs prepare to return to the big screen in The Smurfs 2, the sequel to Columbia Pictures/Sony Pictures Animation’s hybrid live-action, animated family comedy.

The game board includes 22 Smurf Village locations such as Clumsy’s Forest, Grouchy’s Mushroom House, and Brainy’s Library. Boardwalk and Park Place, the prime properties in classic Monopoly, are replaced by Papa Smurf’s Lab and Smurfette’s Flower Garden. The traditional “chance” and “community chest” cards are transformed into “potions” and “surprises” cards. Monopoly money is transformed into Smurfberries, and game tokens include Papa Smurf, Smurfette, Lazy, Brainy, Vanity, and Handy. The game is designed for players ages 8 and up and will be available on amazon.com and at specialty retail stores across North America this month.