Burger King restaurants and MGA Entertainment (MGAE) have entered into a deal for a global promotion featuring MGAE’s Lalaloopsy brand. Burger King restaurants will feature Lalaloopsy accessories in Kids’ Meals globally through June 21.
Burger King restaurants and DHX Brands will team up for a global promotion for DHX’s boys’ action property, Slugterra. Burger King restaurants will feature Slugterra alongside Lalaloopsy toys in Kids’ Meals globally throughout May. Guests will have four different Slugterra toys to choose from and collect during the month.
MGA Entertainment is partnering with Build-A-Bear Workshop to offer Lalaloopsy dolls in honor of the brand’s Super Silly Fifth Anniversary Party. Starting in August, Lalaloopsy fans will be able to build four of the eight original Lalaloopsy characters—Crumbs Sugar Cookie, Jewel Sparkles, Peanut Big Top, and Mittens Fluff “N” Stuff—and personalize their creation with accessories in Build-A-Bear Workshop stores. [Read more...]
In just under two weeks, the Lalaloopsy World’s Largest PJ Party is scheduled to take place, in which MGA Entertainment will attempt to break the official Guinness World Record for most slumber party participants in multiple locations. The current record stands at 34,000 girls.
Lalaloopsy’s World’s Largest PJ Party will be held on November 15 from 7 to 10 p.m. ET, with live tweets and Facebook posts at twitter.com/lalaloopsy and facebook.com/lalaloopsy, respectively, from the event. Anyone can join the fun using the hashtag #LalaPJParty, and participants will have a chance to win prizes, answer trivia questions, and enjoy Lalaloopsy activities.
The graphic above has a checklist of items that PJ partygoers may want to gather in advance. In addition, fun graphics to print and use in Lala-selfies during the party can be downloaded from the following Dropbox site.
An all-new Lalaloopsy Girls movie, Lalaloopsy Girls: Welcome to L.A.L.A. Prep School, will air on Nickelodeon on September 7 at noon. The one-hour animated special features the new Lalaloopsy Girls students at the Lalaloopsy Academy for Learning Arts, where they learn to navigate the fun and quirky school, attend classes, join clubs, and make friends along the way.
MGA Entertainment has signed a two-year agreement with Viacom to air the first two seasons of the Lalaloopsy television program internationally on its Nickelodeon and Nick Jr. networks, kicking off the second season on Nick Jr. on June 7 in the U.S. Based on MGA’s doll line, the 52 episodes will also air in Germany, Russia, Benelux, Greece, Turkey, Norway, Finland, Sweden, Denmark, South Africa and Pan Asia (Malaysia, Singapore, Hong Kong, Indonesia, Thailand, Taiwan, Palau, Brunei, Macau, Mongolia, South Pacific Islands, Papua New Guinea, Cambodia, Myanmar, and U.S. military bases).
In addition, Viacom has granted Lalaloopsy Babies its own TV special, which will air on Nick Jr. and be available on DVD this October.
The Lalaloopsy brand will expand with Lalaloopsy Babies, featuring original characters Crumbs Sugar Cookie, Pillow Featherbed, Jewel Sparkles, and Mittens Fluff ‘N’ Stuff as soft, adorable babies. Lalaloopsy Bubbly Mermaids Pearly Seafoam and Ocean Seabreeze have hair that can be filled with bubble solution, and tails that can be squeezed to watch their bubble hair grow.
The newest additions to the Mooshka Fairytale lineup include Princess Palia, Ballerina Casia, Mermaid Sonia, and Fairy Ina. Each is adorned with a shimmering tulle dress, colorful soft ribbons, and lace crowns. In addition, each soft doll has Velcro hands that are perfect for holding hands with friends. [Read more...]
According to retail sales data from The NPD Group, year to date through October, the doll category is entering the holiday season with dollar sales up 1 percent compared to year ago. The Fashion Themed Dolls segment is the main driver of this growth with year-over-year sales growth of 6 percent through October.
This increase is due not only to several new brands such as My Little Pony Equestria Girls and Sofia The First, but also growth in some of last year’s more popular brands, including Monster High, Doc McStuffins, and Lalaloopsy.
Within dolls, other subclasses that have experienced strong growth are Fashion Styling & Dressup and Fashion Themed Clothes, which include items such as Monster High Fashion Sets and Barbie Ultimate Closet.
The following lists the Top 15 Fashion Doll items for the last 13 weeks ending November 9, ranked on dollar sales and in alphabetical order:
- Barbie Feature Horse, from Mattel
- Disney Sparkle Princess Asst, from Mattel
- Holiday Barbie 2013, from Mattel
- Lalaloopsy Asst, from MGA Entertainment
- Lalaloopsy Silly Hair Asst, from MGA Entertainment
- Monster High 13 Wishes Asst, from Mattel
- Monster High Catty Noir Friday The 13th, from Mattel
- Monster High Classroom 2 Pack Doll Asst, from Mattel
- Monster High Dance Class Dolls Asst, from Mattel
- Monster High Doll Asst, from Mattel
- Monster High Music Festival Asst, from Mattel
- Monster High Scaris Asst, from Mattel
- My Little Pony Equestria Girls Asst, from Hasbro Toys
- My Little Pony Equestria Girls Deluxe Doll With Accessories Asst, from Hasbro Toys
- Sofia The First Talking Sofia And Animal Friends, from Mattel
Non-traditional items are finding their way onto children’s wish lists this year, according to a National Retail Federation (NRF) survey conducted by Prosper Insights and Analytics. For the first time, iPads are among the most popular gifts for both girls and boys, with slightly higher demand among the former.
Among the other results from NRF’s 2013 Top Toys survey: 44.3 percent of holiday consumers plan to buy toys as gifts this holiday season; children are still asking for timeless items such as Barbie and dolls (No. 1 and 2 among girls, respectively) or Lego and toy cars (No. 1 and 3 among boys, respectively). And the younger generation is clearly technologically savvy, asking this year for tablets/iPads, smartphones (girls’ No. 11), and game consoles like Xbox One (boys’ No. 5) and PlayStation 4 (girls’ No. 10, boys’ No. 6).
Other popular toys for girls include Monster High Dolls, Disney Princess, and American Girl. The hot new item for boys this year is Skylanders, a hugely popular interactive video game that allows kids to play with a toy action figure at the same time. [Read more...]