China Toy Fair


Little Pim Unveils New Discovery Sets

littlepimLittle Pim, the foreign language learning program for kids ages 6 months to 6 years, has introduced a special-edition product line now available exclusively at Toys “R” Us stores nationwide. The new Spanish, French, Italian, Chinese, and English Discovery Sets each include three DVDs and a Little Pim plush panda toy, which help to make learning a new language fun for kids.

Between birth and the age of 6, the human brain is pre-wired for language learning, and Little Pim helps families take advantage of this brief window by making language learning easy, fun, and effective. Their Entertainment Immersion Method provides total immersion in the language. The method engages a child’s love of play watching real kids and animation. Little Pim’s proven repetition technique helps children retain new vocabulary. The program is designed by Julia Pimsleur Levine, daughter of Dr. Paul Pimsleur, creator of the Pimsleur Method, a language learning program for adults.

Little Pim is available in 11 languages, including Spanish, French, Chinese, and Italian on videos, music, books, flash cards, gift sets, and more.