China Toy Fair


Fisher-Price Launches Share the Joy! Campaign

Laugh & LearnFisher-Price has launched a new holiday digital advertising campaign called, “Share the Joy,” which stems away from traditional product features to original video vignette-ads. The three videos each have its own distinct story line and feature a holiday carol including, “Jingle Bells,” “Deck the Halls,” and “Carol of the Bells” with re-written lyrics from a child’s point of view.

The brands and products highlighted in the videos include Laugh & Learn, Little People, and Imaginext. You can watch them and find sharable coupons on Fisher-Price.com/SharetheJoy.

Fisher-Price Combines Toys, Tech to Ignite Children’s Imaginations, Infants’ App-etite for Learning

Fisher-Price has developed a new line of Apptivity products that bring a whole new level of interactivity, learning, and imagination to children to create larger-than-life play experiences.

Infants can connect with their favorite Laugh & Learn characters with the Laugh & Learn Apptivity Storybook Reader. The Storybook Reader is a case with benefits, allowing moms and dads to protect their iPhone or iPod touch from dribble and drool while their baby enjoys engaging content, turning the page of the book or swiping the screen to advance the content. [Read more...]