The Toy Insider, in partnership with Woman’s Day magazine, hosted the fourth annual HoliDAY of Play event on Friday, October 16, where more than 100 digital influencers and members of the press met face-to-face with some of the top companies in the toy industry to get hands-on experience with the best toys on the market.
Guests were treated to a gourmet brunch while enjoying sweeping views of New York City during this exclusive 2.5-hour event. Toy Insider Mom Laurie Schacht greeted guests with the one and only Darth Vader, reinforcing the strength of the Star Wars force this year. Schacht then gave guests a full presentation on the Toy Insider’s Hot 20, Top Tech 12, and STEM 10 picks, as well as the top toy trends of 2015, which include:
Character Craze: Thanks to the upcoming launch of Star Wars: The Force Awakens, characters will play an even bigger role in the toy box than ever before, From interactive figures like Spin Master’s Legendary Yoda and Thinkway Toy’s 16-inch Darth Vader, toHasbro’s entire line of amazing role-play fun, these toys are easily the hottest of the year. Additional characters that will continue to be mega popular among kids are DisneyFrozen’s Elsa, the pups from Paw Patrol, and new adorable dinos from Disney•Pixar’s The Good Dinosaur. [Read more...]