Mia Hamm, Kids, and Families Set Record in Celebration of LeapBand

Jan27.LeapFrogLeapFrog Enterprises Inc. hosted its Fit Made Fun Day event last Saturday at Santa Monica Beach with soccer star Mia Hamm and more than 300 kids and families. The attendees became the new Guinness World Records record holders for three active play records: the most people making sand angels, the most people hopping on one foot, and the most people doing the swim dance.

In celebration of the newly launched LeapBand activity tracker for kids, Fit Made Fun Day encouraged families to get active in creative ways while having fun together. LeapFrog invited families nationwide to host their own Fit Made Fun Day, and share images and videos across media channels.

LeapFrog, Mia Hamm Partner to Get Kids Active with LeapBand

LFLOGOLeapFrog Enterprises Inc. has named Mia Hamm the company’s official spokesperson for LeapBand. Hamm will help bring awareness to the benefits of getting children up and active every day. The LeapBand is LeapFrog’s new wearable activity tracker, designed for children to encourage active play and healthy habits as they nurture their personalized pet. The more active a child is, the more points they can earn for their virtual pet and unlock additional levels of play and rewards. Hamm has been honored more than any soccer player in history, including being a two-time women’s FIFA player of the year, five-time U.S. Soccer Player of the Year, two-time Olympic Gold medal winner, and two-time World Cup Champion. [Read more...]

LeapFrog’s New LeapBand Is Available Now

LeapBandThe LeapBand, a wearable activity tracker from LeapFrog designed for kids ages 4 to 7, which encourages active play and healthy habits through interaction with a personalized virtual pet, is now available both online and at retail.

The LeapBand activity tracker gets kids moving and having fun with 50 different activities and challenges, tracking kids’ physical moves so the more active a kid is, the more points they earn with their virtual pets. As kids earn points through active play, they can unlock additional games, challenges, levels of play, and virtual rewards for their on-screen pet.

LeapBand has an aspirational fit-band style that is designed with kids in mind, and high-tech features including a built-in accelerometer, a high-resolution color screen, a rechargeable battery, and a water-resistant design. [Read more...]

LeapFrog Adds VP of Sales and VP of Platform Marketing

LEAPFROG ENTERPRISES LOGOLeapFrog Enterprises Inc. recently added two executives: Dan Burns and Scott A. Steinberg.

Burns joins LeapFrog as vice president of sales. In his new role, Burns will lead LeapFrog’s efforts to drive sales of the company’s award-winning products, including the recently unveiled LeapTV active video gaming system, the new LeapBand activity tracker, and more.

Prior to joining LeapFrog, Burns was vice president of sales at VTech Electronics for 10 years, where he drove record sales revenue and profit, set the strategy for global brand and product development efforts, and led retail merchandising initiatives for all sales accounts. He previously held executive sales positions at Radio Flyer Corporation and Hedstrom Corporation, as well as management positions at Hasbro and Kolcraft. [Read more...]