China Toy Fair


Mia Hamm, Kids, and Families Set Record in Celebration of LeapBand

Jan27.LeapFrogLeapFrog Enterprises Inc. hosted its Fit Made Fun Day event last Saturday at Santa Monica Beach with soccer star Mia Hamm and more than 300 kids and families. The attendees became the new Guinness World Records record holders for three active play records: the most people making sand angels, the most people hopping on one foot, and the most people doing the swim dance.

In celebration of the newly launched LeapBand activity tracker for kids, Fit Made Fun Day encouraged families to get active in creative ways while having fun together. LeapFrog invited families nationwide to host their own Fit Made Fun Day, and share images and videos across media channels.

LeapFrog Introduces New Learning Friends Preschool Brand Featuring Fun Animals

Jan27.LeapFrogLeapFrog Enterprises Inc. has debuted the Learning Friends brand, an all-new collection of friendly characters for children ages 2 to 5. The collection features 11 fun animal school friends, which help children prepare for their first days of school through pretend play and fun dialogue.

Learning Friends products include the Play & Discover School Set, Adventure Bus, the Hippo & Panda Figure Set and Board Book, and the Owl and Parrot Figure Set and Board Book, as well as two free animated short adventures and four Learning Friends apps available for download. [Read more...]

LeapFrog Acquires Kid-Safe Internet Browser KidZui

LEAPFROG ENTERPRISES LOGOLeapFrog Enterprises Inc. has acquired KidZui, a leading kid-friendly internet browser. KidZui currently powers LeapSearch, a browsing tool that allows kids—including those who are not yet reading—to explore web content in a safe way by categorizing content based on age and topic.

KidZuiLeapSearch provides browsing experiences on all LeapFrog children’s tablets, including the new LeapPad3 and LeapPad Ultra XDi.

LeapFrog Adds VP of Sales and VP of Platform Marketing

LEAPFROG ENTERPRISES LOGOLeapFrog Enterprises Inc. recently added two executives: Dan Burns and Scott A. Steinberg.

Burns joins LeapFrog as vice president of sales. In his new role, Burns will lead LeapFrog’s efforts to drive sales of the company’s award-winning products, including the recently unveiled LeapTV active video gaming system, the new LeapBand activity tracker, and more.

Prior to joining LeapFrog, Burns was vice president of sales at VTech Electronics for 10 years, where he drove record sales revenue and profit, set the strategy for global brand and product development efforts, and led retail merchandising initiatives for all sales accounts. He previously held executive sales positions at Radio Flyer Corporation and Hedstrom Corporation, as well as management positions at Hasbro and Kolcraft. [Read more...]

LeapFrog Unveils New LeapPad 3 and LeapPad Ultra XDi Tablets

31500_PR07.jpgLeapFrog Enterprises Inc. is adding to its line of LeapPad tablets with LeapPad 3 and LeapPad Ultra XDi, each of which offers shatter-safe screens, kid-appropriate web through LeapSearch, and more.

The 5-inch LeapPad3 tablet includes 4 GB of memory, 2.0 MP front and back cameras and video recorders, and a built-in lithium ion rechargeable battery. The 7-inch LeapPad Ultra XDi is a Wi-Fi tablet featuring a high-resolution touch screen, 8 GB of memory, and access to hundreds of downloadable apps. It also includes front and back mega-pixel cameras and video recorders, a rechargeable lithium ion battery, and on-board MP3 player. [Read more...]

The Year’s Most Outstanding Toys and Games Honored at TOTY Awards

Rainbow LoomOn February 15, the eve of American International Toy Fair, hundreds of toy executives and industry guests gathered at the Grand Hyatt Hotel in New York City for the 14th Annual Toy of the Year (TOTY) Awards and Toy Industry Hall of Fame induction ceremony. Rainbow Loom, from Choon’s Design LLC, won Toy of the Year as well as prizes in three additional categories, while GoldieBlox and the Spinning Machine, from GoldieBlox Inc., took home the People’s Choice award by pulling in the most online votes from consumers.

The event also featured five inductions into the Toy Industry Hall of Fame: Jill Barad, former chairman and CEO, Mattel; Horst Brandstätter, president and owner, Playmobil/geobra Brandstätter GmbH & Co. KG; Jack Friedman, former chairman, CEO, and co-founder, Jakks Pacific; and Arthur “Spud” Melin and Richard Knerr, co-founders of Wham-O Toy. [Read more...]

LeapFrog Tops Children’s Tablets Sales, Unveils Learning Video Series

Jan27.LeapFrogThe LeapPad line of learning tablets from LeapFrog Enterprises Inc. was the top-selling children’s tablet brand in 2013, according to year-end sales data from The NPD Group. LeapFrog’s LeapPad family of tablets—including the LeapPad2, LeapPad2 Power, and the 7-inch touchscreen tablet LeapPad Ultra—outsold competitors’ learning tablets and Android-based kids’ tablets.

LeapFrog has also partnered with Lionsgate Home Entertainment to release the first in a series of full-length learning videos featuring the next generation of popular frog characters made famous in the original Letter Factory DVD collection. LeapFrog Letter Factory Adventures: The Letter Machine Rescue Team includes problem solving and reading exercises, new songs, sing-a-long videos, and curriculum commentary for parents.

The video will be available for download from the LeapFrog App Center, on DVD, and digital HD beginning March 4.