LeapFrog Enterprises Inc. and Olympic Gold-Medalist figure skater Kristi Yamaguchi have launched the 20/20 Reading Challenge, intended to raise awareness of the importance of reading to young children.
LeapTV, from LeapFrog Enterprises Inc. for children ages 3 to 8, is now available online and at major retail locations across the U.S. The new video game console system combines activity and movement with a best-in-class educational curriculum.
LeapTV features simple and intuitive user interfaces created with younger children in mind, and provides three ways to play: motion control, pointer play, and classic controller mode. The system’s camera puts children right into the game, and lets them see themselves dance, play sports, and more while experiencing curricular challenges along the way. LeapTV also includes a transforming gaming controller specifically designed for children’s small hands and limited dexterity.
The LeapTV system includes console, motion-sensing camera, camera mount, transforming controller with wrist strap, HDMI cable, 16GB of memory, and built-in Wi-Fi for downloading apps. It also provides access to LeapFrog’s Learning Library of more than 100 game cartridges, game downloads, and videos designed or approved by LeapFrog’s team of gaming and learning experts. [Read more...]
LeapFrog Enterprises Inc. and Lionsgate have released LeapFrog Letter Factory Adventures: Counting on Lemonade, the second full-length learning program in the Letter Factory Adventures animated series. It features state of the art CGI animation with a new generation of the popular frog characters made famous in the original Letter Factory programs.
In addition to the four learning programs, LeapFrog’s new frogs will star in future products, including the new LeapFrog Learning Library game, Letter Factory Rainforest Adventures, and games in the Learning Library of the LeapTV educational active video game system.
LeapFrog Letter Factory Adventures: Counting on Lemonade is available for download from the LeapFrog App Center on DVD and Digital HD.
Antony Hicks has joined LeapFrog Enterprises Inc. as chief international officer. In this role, he will be responsible for providing strategic leadership and management to international operations as LeapFrog grows its current international businesses and extends its global reach through entering strategic new markets.
Hicks has extensive experience in developing businesses in Asia. Prior to joining LeapFrog, Mr. Hicks was chief executive officer, Indochina, at The Carlsberg Group where he was responsible for driving market share across the key countries in the region.
LeapFrog Enterprises Inc. hosted its Fit Made Fun Day event last Saturday at Santa Monica Beach with soccer star Mia Hamm and more than 300 kids and families. The attendees became the new Guinness World Records record holders for three active play records: the most people making sand angels, the most people hopping on one foot, and the most people doing the swim dance.
In celebration of the newly launched LeapBand activity tracker for kids, Fit Made Fun Day encouraged families to get active in creative ways while having fun together. LeapFrog invited families nationwide to host their own Fit Made Fun Day, and share images and videos across media channels.
LeapFrog Enterprises Inc. has debuted the Learning Friends brand, an all-new collection of friendly characters for children ages 2 to 5. The collection features 11 fun animal school friends, which help children prepare for their first days of school through pretend play and fun dialogue.
Learning Friends products include the Play & Discover School Set, Adventure Bus, the Hippo & Panda Figure Set and Board Book, and the Owl and Parrot Figure Set and Board Book, as well as two free animated short adventures and four Learning Friends apps available for download. [Read more...]
LeapFrog Enterprises Inc. has acquired KidZui, a leading kid-friendly internet browser. KidZui currently powers LeapSearch, a browsing tool that allows kids—including those who are not yet reading—to explore web content in a safe way by categorizing content based on age and topic.
LeapFrog Enterprises Inc. recently added two executives: Dan Burns and Scott A. Steinberg.
Burns joins LeapFrog as vice president of sales. In his new role, Burns will lead LeapFrog’s efforts to drive sales of the company’s award-winning products, including the recently unveiled LeapTV active video gaming system, the new LeapBand activity tracker, and more.
Prior to joining LeapFrog, Burns was vice president of sales at VTech Electronics for 10 years, where he drove record sales revenue and profit, set the strategy for global brand and product development efforts, and led retail merchandising initiatives for all sales accounts. He previously held executive sales positions at Radio Flyer Corporation and Hedstrom Corporation, as well as management positions at Hasbro and Kolcraft. [Read more...]
The 5-inch LeapPad3 tablet includes 4 GB of memory, 2.0 MP front and back cameras and video recorders, and a built-in lithium ion rechargeable battery. The 7-inch LeapPad Ultra XDi is a Wi-Fi tablet featuring a high-resolution touch screen, 8 GB of memory, and access to hundreds of downloadable apps. It also includes front and back mega-pixel cameras and video recorders, a rechargeable lithium ion battery, and on-board MP3 player. [Read more...]
On February 15, the eve of American International Toy Fair, hundreds of toy executives and industry guests gathered at the Grand Hyatt Hotel in New York City for the 14th Annual Toy of the Year (TOTY) Awards and Toy Industry Hall of Fame induction ceremony. Rainbow Loom, from Choon’s Design LLC, won Toy of the Year as well as prizes in three additional categories, while GoldieBlox and the Spinning Machine, from GoldieBlox Inc., took home the People’s Choice award by pulling in the most online votes from consumers.
The event also featured five inductions into the Toy Industry Hall of Fame: Jill Barad, former chairman and CEO, Mattel; Horst Brandstätter, president and owner, Playmobil/geobra Brandstätter GmbH & Co. KG; Jack Friedman, former chairman, CEO, and co-founder, Jakks Pacific; and Arthur “Spud” Melin and Richard Knerr, co-founders of Wham-O Toy. [Read more...]