China Toy Fair


LeapFrog, Mia Hamm Partner to Get Kids Active with LeapBand

LFLOGOLeapFrog Enterprises Inc. has named Mia Hamm the company’s official spokesperson for LeapBand. Hamm will help bring awareness to the benefits of getting children up and active every day. The LeapBand is LeapFrog’s new wearable activity tracker, designed for children to encourage active play and healthy habits as they nurture their personalized pet. The more active a child is, the more points they can earn for their virtual pet and unlock additional levels of play and rewards. Hamm has been honored more than any soccer player in history, including being a two-time women’s FIFA player of the year, five-time U.S. Soccer Player of the Year, two-time Olympic Gold medal winner, and two-time World Cup Champion. [Read more...]

LeapFrog’s Newest Learning Tablet, LeapPad3, Now Available

LEAPFROG ENTERPRISES LOGOThe LeapPad3, from LeapFrog Enterprises Inc., is now available for sale online and at retail locations across the U.S. As part of the LeapPad children’s tablet line, LeapPad3 features a five-inch screen, LeapFrog’s latest and most powerful processor, 4GB of memory, two mega-pixel front and back cameras and video recorders, and a built-in lithium ion rechargeable battery.

LeapFrog Introduces LeapTV Video Gaming System

LeapTVLeapFrog Enterprises Inc. has unveiled its first educational, active video gaming system, LeapTV, which is designed specifically for children ages 3 to 8 years old. This new console system combines activity and movement with LeapFrog’s educational curriculum.

LeapTV features a transforming gaming controller that has been specifically designed for children’s small hands and limited dexterity. In its regular configuration, it enables classic gameplay, but with the press of a button it easily transforms into a motion controller and LED pointer controller. The LeapTV system also features a motion-sensing camera, which puts a child directly in the game, as well as a design that integrates into most homes.

The LeapTV video game system puts learning into motion with three ways to play: body motion, pointer play, and classic control. For body motion, the motion-sensing camera captures a child’s moves and puts them into the game as they explore activities like dance and martial arts. For pointer play, the controller transforms into a pointer with a simple twist and lets kids snap jungle vines, slice through coconuts, swing from building to building and more. [Read more...]

LeapFrog Appoints Steve Youngwood to Board of Directors

Steve Youngwood has joined the board of directors for LeapFrog Enterprises Inc. He most recently served as executive vice president and general manager of digital media and entertainment products at Nickelodeon.

Youngwood joined Viacom in 1997 and most recently led all Nickelodeon Digital efforts, including websites, mobile, connected TVs, TV Everywhere and other emerging platforms. He also led Nickelodeon’s video, gaming, and book publishing businesses across all digital and traditional retail channels, and oversaw the acquisition and integration of five digital companies. Youngwood has also held various senior management positions in Consumer Products, ran the Nick and NickJr magazines, and worked in the Strategy and Business Development Group.

New LeapFrog LeapPad2 Custom Edition Lets Kids Personalize Their Tablets

LeapPad2CustomAlong with providing access to nearly 1,000 learning games and creativity apps courtesy of LeapFrog’s educational library, the new LeapPad2 Custom Edition from LeapFrog Enterprises Inc. lets kids create unique looks for their tablets.

Similar to the original LeapPad2, the LeapPad2 Custom Edition includes a tech-forward design with access to leveled reading experiences. It also has 10 sticker skins and 11 digital wallpaper designs for more than 100 different ways to personalize the tablet, as well as front and back cameras and video recorders and 4GB of memory. It also comes with nine free apps.

Suitable for kids ages 3 to 9, the LeapPad2 Custom Edition is available online and at major retail locations in the U.S.

LeapFrog Sponsors PBS Kids Writers Contest

LeapReaderLeapFrog Enterprises Inc. is the national prizing sponsor for the PBS Kids Writers Contest. The contest is designed to promote the advancement of children’s literacy skills through hands-on and active learning.

PBS stations throughout the U.S. will collaborate with schools, public libraries, and other community-based organizations to present the PBS Kids Writers Contest in local communities, with each station selecting local winners. The contest is open to children in kindergarten through third grade.

Local winners will be entered into the national contest, where a panel of judges will rank the top 12 entries. National winners will be announced this summer and LeapFrog will award a prize package that includes its LeapReader Reading and Writing System.

LeapFrog Unveils New LeapFrog Learning Path App

LeapfrogLearningPathLeapFrog Enterprises Inc. has launched its new LeapFrog Learning Path. LeapFrog’s Learning Path is designed specifically to help support and guide their child’s learning with personalized ideas and feedback, fun activities, and expert advice. Developed in collaboration with LeapFrog’s in-house team of learning experts, the new Learning Path is available as a downloadable app for iPhoneiPad and iPod touch, a weekly newsletter, and a web resource.

The LeapFrog Learning Path provides a unique set of features that parents will use to help their child reach his or her potential:

  • Personalized learning ideas to help a child grow:Learning Pathgives parents access to hundreds of activities, learning tips, videos, printables, and more.
  • Share and discuss hot topics with other parents: Parents can join conversations with other parents, ask and answer questions, and get direct advice from teachers and LeapFrog’s team of learning experts. They can also share photos and achievements to celebrate their child’s progress.
  • Track progress and follow a child’s developing skills: As their child plays with a LeapFrog-connected product including LeapFrog’s learning library, parents will receive weekly updates on their child’s progress. This allows parents to share in their child’s success and identify and get additional support in areas where a child may need extra practice.

 

LeapFrog Releases New Children’s Learning Tablet

LEAPFROG ENTERPRISES LOGOLeapFrog Enterprises Inc. has announced that LeapPad Ultra, the learning tablet for kids, is available for sale online and at major retail locations across the U.S. The new LeapPad Ultra is kid-tough and works with LeapFrog’s library of more than 800 educational games, creativity apps, eBooks, videos, music, and more.

LeapPad Ultra features a kid-safe web browser LeapSearch, created in partnership with Zui, a leading children’s browser developer. The 7-inch high-resolution screen is designed to help children learn to write using a stylus while supporting interactive touch experiences. Additionally, LeapPad Ultra features a new look, a rechargeable battery, and front and back cameras and video recorders, plus 8 GB of storage for photos, apps, videos, and more.

Leappad-ultra-tablet-childrenLeapFrog’s robust learning library is a combination of LeapFrog’s educational entertainment and engaging content and is built against a proprietary curriculum of 2,600 skills across math, reading, science, creativity, and more. Children can join Super Grover 2.0 on three super missions to help Elmo and Abby in Sesame Street: Solve It with Elmo, Abby & Super Grover 2.0!, a game designed to introduce preschoolers to STEM (Science, Technology, Engineering and Mathematics), and encourage investigation, observation and experimentation. For budding mathematicians, Sanrio’s Hello Kitty Sweet Little Shops brings foundational skills with equally important but less familiar skills such as estimation and reading tables, charts, and graphs to life as children meet new friends and use math to serve customers, fill orders, sort groceries, pack up goodies, and more.

LeapFrog Introduces the New LeapReader

LearnToReadLeapFrog Enterprises, Inc. has unveiled their latest product, LeapReader: the complete learn to read and write solution for kids. LeapReader, from the creator of the Tag Reading System, is the next generation of learning that helps children build literacy skills and reading confidence. With LeapReader’s three essential experiences–learn to read, learn to write, and learn through listening–kids can sound out words, read sentences, write letters with interactive guidance, and develop comprehension skills through audio books and music, all available in the LeapReader library of more than 150 learning experiences.

The LeapReader Library

  • Learn to Read: Kids learn to read by sounding out words, reading sentences, and building comprehension through LeapReader books, maps, and flash cards. The LeapReader books help kids with feedback by not only recognizing letters, but also helping them through the irregularities of letter sounds. Some Learn to Read titles also include pages with 3-D elements. 
  • Learn to Write: Interactive LeapReader workbooks feature audio coaching and support to help kids learn the sequence of strokes and build writing fluency. These new workbooks feature revolutionary LeapFrog Learning Paper, which contains ink embedded within the page for a mess-free writing solution. These workbooks provide feedback on stroke order, and teach letters by similar curves or lines instead of in alphabetical order.
  • Learn through listening: LeapReader audio books, learning songs, and trivia challenges foster children’s comprehension skills, vocabulary, and imagination. By making the learning process interactive, it makes reading and writing more engaging and motivates kids to not only learn to read, but also to want to read.

LearnToWriteLeapFrog worked closely with world-class publishing partners, including Random House, Scholastic Inc., and Kidz Bop, to select the audio content for the LeapReader library. The library will feature children’s characters and audio books such as The Magic Tree House and Little Golden Books from Listening Library, a division of Random House Inc.; Clifford and The Velveteen Rabbit from Scholastic Inc.; and today’s hits from the audio series Kidz Bop.

LeapReader is available in pink and green for kids ages 4 to 8. The LeapReader will be available for pre-order on June 12, and it will be available at major retail locations and at LeapFrog.com in early July. All audio books and music albums will be available for download using LeapFrog Connect Application for LeapReader. LeapReader holds audio for up to 40 books or 175 songs at a time, works with most Tag books, and has a USB-rechargeable battery that lasts up to five hours.

National CASA Association, Toy Industry Foundation Launch National Partnership with Volunteer Event

National CASA (Court Appointed Special Advocates) Association and the Toy Industry Foundation have partnered at the national level to provide toys and increase the number of trained CASA volunteers to benefit children in the foster care system. The Toy Industry Foundation will donate more than 25,000 toys to CASA this year. The launch of this partnership will take place at the Toy Industry Foundation’s Play Your Part volunteer event on April 5 in Los Angeles.

National CASA, a network of 946 community based programs that recruit, train, and support citizen-volunteers to advocate for the best interests of abused and neglected children in courtrooms and communities, will be working with CASA programs across the country to identify and distribute the donated toys to children in the foster care system.

Former foster youth, CASA volunteers, and special guests will share their personal stories at Play Your Part, joining more than 100 Toy Industry Foundation volunteers from Southern California toy companies to package and sort more than 16,000 toys for local foster youth. Walmart is donating the use of two tractor-trailers to ship toys to destinations throughout Southern California, and World Vision has donated the space for the event. Mattel, Leapfrog Enterprises, Funrise Toy Corporation, and Women in Toys are additional event sponsors.